BrightSmiles
Pediatric Dental & Surgical Websites
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Scope of Project
Dr. Johnny Kuttab runs three distinct pediatric dental practices across Chicago, each serving a different patient need. Striped Horse rebuilt all three websites from the ground up, giving each brand its own visual identity while bringing them to a consistent, modern standard.
Transformation
Before
The previous BrightSmiles site ran on an older WordPress dental template with a handwritten script logo, a sunburst mark, and a content-heavy homepage built around a welcome message and a news sidebar. The design leaned on generic stock imagery, small type, and a blue accent color, without clear hierarchy, a strong appointment CTA, or a visual identity that set the practice apart from other pediatric dental offices.
After
A fully redesigned site with a new lowercase "brightsmiles" wordmark, a bright multi-color geometric identity, and a homepage that leads with photography of the actual practice interior. The new design surfaces trust signals up front, including board certifications, professional affiliations, and Google reviews, and gives new patients a clear path to request an appointment from the moment they land on the page.
The Challenge
Our Approach
The Result
1. BrightSmiles Pediatric Dentistry
A modern, professional website that reflects the quality of care the practice delivers. The new design builds trust with parents, clearly communicates services, and makes it easy for new patients to book an appointment.
2. Sprout Pediatric Dentistry
A fully rebuilt site that gives the Norwood Park practice a credible, up-to-date online presence. The new design works seamlessly on mobile and gives the practice a clear digital identity it had been missing for years.
3. Pediatric Dental Surgical Associates
A clean, professional website that serves both patient families and referring dentists effectively. Each audience now has a clear path to the information and actions they need, and the practice finally has an online presence that matches its level of expertise.
The work
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WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
