Striped Horse

B2B Web Design Agency

Your buyers rarely decide in one visit. They compare vendors, share links with their team, and return with new questions before they ever fill out a form. If your website can't clearly explain what you do and why you're worth considering, you risk losing them before the conversation starts.
Striped Horse designs B2B websites that make complex offerings easier to understand and evaluate. Our B2B web design services combine strategy, design, and development to create websites that build buyer confidence, support longer sales cycles, and help turn interest into qualified leads.

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Brands we've built for

Our B2B Web Design Services

B2B websites need to do more than look professional. They must communicate complex offerings, answer questions from different stakeholders, and make it easy for prospects to take the next step. As a B2B website design agency, we bring together strategy, design, content, and development to create websites built around how business buyers research and make decisions.

B2B Website Strategy and Architecture

We organize your website around your services, solutions, industries, and buyer needs. Clear navigation and thoughtful page structures help technical evaluators, decision-makers, and other stakeholders find relevant information without unnecessary steps.

Custom B2B Website Design

Your website should reflect the quality of the business behind it. Our web design services combine custom layouts, intuitive navigation, and thoughtful UX to make complex offerings easier to understand while keeping your brand consistent across every page.

Landing Page Design and Conversion Optimization

From demo requests to consultation bookings and resource downloads, we design landing pages around specific conversion goals. Clear messaging, focused calls to action, and streamlined forms help prospects take the next step, while analytics and CRM integrations can support lead tracking.

B2B Messaging and Copywriting

Business buyers need to understand your value before they can recommend you to others. We develop clear, audience-focused website copy that explains your solutions, differentiators, and benefits without overwhelming visitors with jargon.

B2B Website Development

Our custom website development services turn approved designs into fast, responsive, and scalable websites. We work with platforms including Webflow, WordPress, and Drupal, with content management systems that make updates easier for your marketing team.

SEO and Content Architecture

A well-designed B2B website should also be easy to discover. We plan SEO-friendly page structures, navigation, internal linking, and technical foundations that help search engines understand your content while giving prospective buyers clearer paths to relevant solutions.

B2B Website Redesign

When your current website no longer reflects your positioning, services, or audience, a redesign can bring it back in line with your business. We improve the user experience while carefully planning around existing content, URLs, and search visibility. For broader brand transitions, we also offer website rebranding services.

How We Design and Build B2B Websites

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Define the Goals

We start by learning how your buyers actually evaluate your product or service. We audit your current site, review competitor positioning, and define the messaging hierarchy and conversion goals that will guide every design decision.
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Map the Buyer Journey

Different stakeholders look for different information. We map how visitors navigate your website, from exploring solutions to evaluating your expertise. Site architecture, user flows, and wireframes establish a clear structure before visual design begins.
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Design the Experience

We turn the approved structure into custom designs that reflect your brand and make complex information easier to understand. Every layout balances visual appeal with usability, clear content hierarchy, and calls to action that guide visitors toward the next step.
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Develop and Launch

Our developers bring the designs to life, building a responsive website with the functionality your business needs. Before launch, we test key features, forms, mobile layouts, performance, and technical SEO essentials to help ensure everything works as intended.
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Measure and Improve

A website's performance doesn't end at launch. We use analytics, user behavior, and conversion data to identify opportunities for improvement. As your business and buyer needs evolve, we can refine the experience to support your goals.

Why Choose Striped Horse for Your B2B Website

Strategy Behind Every Design Decision

We don't start with a template. We take time to understand your business, audience, and goals so the website's structure, messaging, and design serve a clear purpose.

Design and Development Under One Roof

Our designers and developers work together from the beginning. This keeps the project aligned, reduces unnecessary handoffs, and helps ensure the finished website matches the approved design.

Experience With Complex B2B Offerings

Technical products and specialized services aren't always easy to explain. We use thoughtful UX, clear messaging, and intuitive navigation to make complex offerings easier for potential customers to understand and evaluate.

Built Around Your Business Goals

Whether your priority is generating qualified leads, increasing demo requests, or presenting your services more clearly, we design with those goals in mind. Conversion paths are planned from the start, not added as an afterthought.

Expertise Across Multiple Platforms

We work with Webflow, WordPress, Drupal, and other technologies based on your project's requirements. Our team helps you choose a solution that supports your content, functionality, and long-term growth.

A Portfolio of B2B Work

We've worked with B2B brands including Amperon, MagView, and BlueTuskr across industries such as energy technology, healthcare technology, and digital marketing. Our experience helps us approach different audiences and business challenges without relying on a one-size-fits-all solution.

Work with us

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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B2B web design FAQs

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