Peach Gainz
Fitness Brand eCommerce Website
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Scope of Project
Peach Gainz is a women's fitness brand offering booty bands, resistance gear, and supplements designed around glute training and body transformation. The brand has grown a strong community of women across the US, backed by thousands of real transformation stories. We partnered with the team to rebrand and redesign the Peach Gainz Shopify store, giving the brand a bolder visual identity, a modern eCommerce experience, and a homepage built to convert.
Transformation
Before
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A basic Shopify subdomain store running on a stripped-back template with a soft pink palette and minimal brand presence. The homepage led with a single product hero, followed by a flat product grid with no hierarchy, no social proof, and no clear path between the brand story and the checkout. The site had the products but lacked the identity, structure, and conversion logic to match the community Peach Gainz had already built.
After
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A fully rebranded Shopify store on a custom domain, with a homepage built to sell. The new site leads with a bold brand hero, scrolling trust ribbons, and a real customer transformation gallery, followed by featured product cards, sale pricing, benefit-led product callouts, and an influencer-driven "Built for real women" section. The design speaks directly to the Peach Gainz community and gives the brand a look and structure that matches the ambition of the business.
The Challenge
Our Approach
The Result
A fully rebranded Shopify store that gives Peach Gainz a digital presence that matches the ambition of the brand. The new site tells the story, showcases real customer transformations, and gives shoppers a clean path from first scroll to checkout.
Highlights of what we designed and built:
- New brand identity built for a bolder, more confident Peach Gainz presence.
- Custom Shopify build on a new domain, replacing the previous shopify.peachgainz.com subdomain setup.
- Editorial homepage with a bold hero, scrolling trust ribbons, and layered social proof throughout.
- Real customer transformation gallery built around named community members and their stories.
- Featured product cards for booty bands, ankle straps, BFR bands, and hip thrust belt with sale pricing and benefit-led callouts.
- "Built for real women" section featuring named community members and influencers using the products.
- Multi-currency and multi-payment support for international customers.
- Newsletter signup with first-order discount built into the site to convert first-time visitors.
Together, the rebrand and redesigned store position Peach Gainz as a serious, scalable women's fitness brand and give the team a foundation that can grow with the community they've built.
The work
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WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
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