Striped Horse

GALLAUDET

Scope of Project

ABOUT THE PROJECT

Transformation

Before

The previous site was built on a basic WordPress theme with cluttered navigation, inconsistent product presentation across 10 categories, and a checkout experience that wasn't optimized for conversion. The design didn't reflect the quality or story behind the brand.

After

A clean, fully redesigned eCommerce site with intuitive category navigation across 10 product lines, consistent product page layouts, mobile-optimized design, and a streamlined checkout. The brand story and founder background are now clearly communicated from the first scroll.

The Challenge
Our Approach

The Result

XO Baking Co launched with a website that finally matched the quality of the brand. The new site gives customers a clean, confident shopping experience from first visit to checkout, with a consistent visual identity that reflects the care that goes into every product.

200%

Improvement in conversion rate following the new landing page design

The work

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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GALLAUDET

Client
Service
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About The Project

Gallaudet University had a well-established reputation as the world's leading institution for deaf and hard of hearing students, but the website wasn't keeping pace with the university's ambitions. The existing site was functional but visually generic, lacking a strong brand identity that reflected Gallaudet's unique culture, bilingual community, and global mission. With hundreds of pages to manage across a large and complex site, multiple microsites, and a growing need for accessible, ADA-compliant digital experiences, Gallaudet needed a complete digital overhaul delivered within a tight timeframe.

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Gallaudet needed a complete digital overhaul, and they needed it fast. We delivered a full university website redesign spanning hundreds of pages, a custom CMS, a virtual reality campus experience, multiple microsites, and full ADA compliance within a tight timeframe.

Branding & Visual Identity 

We developed a refreshed brand identity for Gallaudet, building a visual system with bold typography, a refined color palette, and consistent design language that could carry the university's mission across every page and touchpoint.

Web Design & UX 

We redesigned the full site architecture and user experience to serve Gallaudet's diverse audiences including prospective students, current students, faculty, staff, and alumni. Navigation was rebuilt across hundreds of pages covering academics, admissions, research, campus life, and global programs.

Web Development & Custom CMS 

We built a custom CMS specifically designed for Gallaudet's teachers and content teams, giving them full control to manage and update content across the site independently. Full content migration from the old site was handled as part of the build.

Virtual Reality Campus Experience 

We built a virtual reality campus experience on a separate domain, allowing prospective students from anywhere in the world to explore Gallaudet's 99-acre Washington D.C. campus through an immersive 360-degree tour across key campus locations.

Microsites 

We designed and developed a variety of microsites connected to the Gallaudet digital ecosystem, each serving specific audiences and initiatives within the university community.

ADA Compliance 

Accessibility was built into every layer of the project. For a university dedicated to deaf and hard of hearing students, ADA compliance was not optional - it was central to the entire design and development process.

CRO 

Key pages were built with conversion-focused layouts to guide prospective students from discovery through to application, with clear calls to action across admissions, financial aid, and campus visit flows.

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Gallaudet launched with a fully redesigned digital presence that matched the scale, mission, and uniqueness of the institution.

  • Complete university website redesigned across hundreds of pages, delivered within a tight timeframe
  • Custom CMS built and deployed for teachers and content teams, enabling independent content management
  • Full content migration from the old site completed as part of the build
  • Virtual reality campus experience launched on a separate domain, giving prospective students worldwide an immersive 360 degree tour of the 99-acre campus
  • Multiple microsites designed and developed within the Gallaudet digital ecosystem
  • ADA compliance built into every layer of the design and development
  • New brand identity and visual system deployed consistently across all pages and touchpoints
  • Conversion-focused layouts built for admissions, financial aid, and campus visit flows
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What's Next?

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Striped Horse