.svg){kind=icon}
Liz Tran
Executive Coach, Author and Speaker
Scope of Project
Liz Tran is an executive coach to the CEOs and founders of some of the world's fastest-growing companies, a keynote speaker, and the author of two books published by Penguin Random House: The Karma of Success and AQ. Her clients have collectively raised over $1 billion in funding and include organizations such as Apple, Google, and AstraZeneca. We redesigned the website to give her personal brand a more structured, polished platform that brings her coaching practice, speaking work, and books together in one cohesive experience.
Transformation
Before
The original liz-tran.com was a clean but minimal site with limited visual hierarchy. The homepage led with a short text introduction positioning Liz as an executive coach and creator of Reset, followed by a basic layout covering coaching, writing, speaking, and about sections. The book content and testimonials were present but lacked structured presentation, and the overall experience did not reflect the depth or credibility of Liz's client roster and published work.
After
The redesigned site gives Liz's personal brand a more polished and structured platform. The homepage leads with a clear value proposition and prominently features her books, including a dedicated section for AQ with an interactive archetype quiz. Coaching and speaking are presented with stronger hierarchy, client logos from organizations such as Apple, Google, and Accenture surface social proof early, and keynote topics are clearly laid out to serve both corporate and event bookers. The overall experience feels cohesive and purpose-built for a high-profile executive coach and published author.
The Challenge
Our Approach
The Result
The redesigned liz-tran.com gives Liz a platform that reflects the full weight of her experience and output. A clearer structure, stronger social proof, and book-forward design work together to serve every type of visitor, whether they are a founder looking for a coach, an event organizer looking for a speaker, or a reader discovering her work for the first time.
Highlights of the redesign include:
- A unified personal brand platform covering coaching, speaking, and both published books.
- Prominent book sections with an interactive AQ archetype quiz to drive reader engagement.
- Structured keynote and workshop pages tailored to corporate and event buyers.
- Client logos and testimonials surfaced early to establish credibility at a glance.
- A cleaner visual hierarchy that makes it easier for every type of visitor to find what they need and take the next step.
The work
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)