Striped Horse

Branding Agency Built on Strategy and Craft

Your logo is not your brand. Your brand is what people think, feel and say about you when you are not in the room. We build the full system, from the first creative decision to the final design file, that shapes how your business is perceived.

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Brands we've built for

Our Branding Services

We build complete brand identity systems. From the first strategic decision to the final design file, everything we deliver is built to work together.

Brand Identity Design

Cohesive visuals that capture the essence of your brand and make it instantly recognisable across every channel and touchpoint.

Logo Design

A logo that does more than look good. Every mark we create is built to work across every size, surface and context your brand will ever appear in.

Graphic Design

Print and digital collateral designed to the same standard as your wider brand identity, not as an afterthought.

Illustration Design

Custom artwork built specifically for your brand, for use across digital and print campaigns.

Pattern Design

Seamless brand patterns for packaging, products and media that extend your visual identity beyond the screen.

Print Design

Brochures, pamphlets and marketing materials that carry your brand into the physical world with the same level of craft and consistency.

Our Branding Process

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01.
Discovery and Brand Audit
We start by understanding your business, your audience and your competition. If you have an existing brand, we audit what is working and what is not before we build anything new.
02.
Brand Strategy and Positioning
We define where your brand sits in the market, who it is speaking to and what makes it worth choosing. This is the strategic foundation everything else is built on.
03.
Creative Direction
Before design begins, we align on the visual and verbal direction. Mood, tone, references and creative territories, all signed off before a pixel is moved.
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Design and Refinement
Strategy becomes identity. We design your full brand system and refine every element through rounds of feedback until everything works together.
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We document how your brand looks, sounds and behaves so anyone who uses it, now or in the future, applies it consistently.
Brand Guidelines
06.
Handoff and Rollout Support
Every file, every asset, every guideline, handed over cleanly. We stay available as your brand goes live.
Branding, Design and Development Under One Roof

Your brand identity and your website are built by the same team. No handoff between agencies, no inconsistencies between your brand and your live site.

Strategy Before Aesthetics

We do not open a design file until we understand your business, your audience and your market position. Every creative decision is rooted in research, not preference.

We Build Systems, Not Just Assets

A logo file is not a brand. We deliver complete identity systems with guidelines so your brand holds up consistently across every channel and touchpoint.

Deep Industry Experience

eCommerce, SaaS, healthcare, education, nonprofits and more. We bring cross-industry context to every project, not just technical execution.

A Track Record With World Class Brands

From global enterprise brands to ambitious startups, we bring the same level of craft and attention to every project regardless of size or industry.

We stay after launch

Brand work does not stop at handoff. We stay available for updates, new applications and ongoing support as your business grows.

Work with us

Why Choose Striped Horse as Your Branding Agency

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
Bryce Chapman
Bryce Chapman
Marketing Communications Director, Gallaudet University
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
Whitney Novellino
Whitney Novellino
Director of Marketing, Magview
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
Jason Solomon
Jason Solomon
Executive Director, Stanford Center on the Legal Profession
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
Bianca Penaloza
Bianca Penaloza
Pledge 1%
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
Maxwell Hogan
Maxwell Hogan
League Commish
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
Joshua Johnsonc
Joshua Johnsonc
Paul L. Johnson Interiors inc.
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
Charlie Skinner
Charlie Skinner
CEO, EMSI
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
Alec Holcomb
Alec Holcomb
Owner, AlecHolcomb.com
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
Nirav Patel
Nirav Patel
Owner, Complete Balance Solutions
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
Yoni Eyal
Yoni Eyal
Sequoia Life Settlements
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
Devon Charles
Devon Charles
Lead Marketer, Bluebearry
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Blakely Hull
Blakely Hull
Blakely Hull, Realtor

Branding Agency FAQs

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Striped Horse