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Branding Services Built on Strategy and Craft
A branding company helping businesses build clear, distinctive brands designed to grow with them.
Your brand is more than a logo. It is how people understand your business, what makes you different, and why they choose you. As a brand development agency, Striped Horse brings strategy, positioning, messaging, identity, and rollout together under one team.
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Brands we've built for
Our Branding Services
Strong brands are built from connected decisions, not isolated creative assets. Our branding services bring strategy, positioning, messaging, creative direction, and design together to create a brand that is clear about what it stands for and consistent in how it shows up - whether you're a startup finding your voice or an established business ready to evolve.
Brand Strategy
We define the strategic foundation behind your brand - your audience, market context, competitive landscape, purpose, and priorities. The result is a clear direction that guides how your brand communicates, evolves, and makes decisions.
Brand Positioning
We clarify where your brand fits in the market and what makes it worth choosing. By identifying your strongest points of difference and the value they create for your audience, we build a position your business can communicate clearly and own with confidence.
Brand Messaging & Voice
We shape how your brand communicates through clear messaging, key value propositions, and a distinctive tone of voice. The goal is to make what you say as recognizable and consistent as how your brand looks.
We translate strategy into a clear creative direction for the brand. From overall mood and personality to the principles that guide visual and verbal expression, we establish a creative territory that keeps every execution connected.
Brand Identity Design
We build the visual system that makes your brand recognizable across every touchpoint, including logo, color, typography, imagery, and brand guidelines. Explore our full brand identity design services.
Brand Development & Rollout
As a brand development agency, we help carry the new direction beyond the strategy and design phase. We support rollout across websites, campaigns, marketing materials, and other customer touchpoints, with ongoing creative support as the business evolves.
Our Branding Process
Discovery & Brand Audit
Brand Strategy and Positioning
Messaging & Creative Direction
Brand Development
Brand System & Guidelines
Rollout & Ongoing Support
Why Choose Striped Horse for Branding Services
Branding, Design & Development Under One Roof
Your brand and digital presence are developed by the same team. Strategy, identity, web design, and development stay aligned instead of being handed between separate agencies.
Strategy Before Aesthetics
We start with your audience, market, positioning, and business goals before making creative decisions. The result is a brand built around a clear idea, not just a visual style.
We Build Brand Systems, Not Isolated Assets
A logo alone cannot keep a brand consistent. We create connected systems for messaging, visual direction, and practical application so teams have a clear framework to work from.
Experience Across Different Industries
Our branding work spans SaaS, eCommerce, healthcare, education, nonprofits, professional services, and other sectors. That cross-industry perspective helps us understand what audiences expect and where a brand has room to stand apart.
From Brand to Real-World Rollout
We think beyond the presentation deck. Brand decisions are made with websites, campaigns, marketing materials, and other customer touchpoints in mind from the beginning.
Support as Your Brand Evolves
As your business changes, the brand may need new applications, campaigns, digital assets, or refinements. Ongoing branding, design, and development support can be scoped as those needs emerge.
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Branding Company FAQs
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