Striped Horse

Nonprofit Web Design Agency for Mission-Driven Organizations

Nonprofit organizations rely on trust to move their mission forward - and your website is where that trust is built or lost. Striped Horse is a nonprofit web design agency that has built websites for Positive Impact Health Centers, the California Native Plant Society, Petco Love, and other mission-driven organizations that needed more than a good-looking site.
We design and develop nonprofit websites on WordPress and Webflow that serve every audience at once - donors, volunteers, board members, and the communities you exist to support - without any of them having to search for what they need. ADA-compliant, donation-optimized, and built so your team can manage it without a developer after launch.

Nonprofit Website Design & Development Services

Nonprofit websites have to communicate a mission clearly, earn trust quickly, and make it easy for supporters to take action. Our nonprofit website design services cover strategy, design, development, and digital marketing to create websites that support fundraising, volunteer recruitment, advocacy, memberships, and long-term growth.

Nonprofit Web Design

We design nonprofit websites around the people your organization needs to reach - donors, volunteers, members, partners, beneficiaries, and advocates. Clear information architecture, compelling impact storytelling, accessible UX, and visible calls to action help visitors understand your mission and find the right next step. Whether you need website design for a nonprofit organization or charity web design for a smaller organization launching from scratch, every decision is built around clarity and conversion.

Nonprofit Website Development

Our nonprofit website development work covers CMS development, reusable components, integrations, content migration, performance optimization, and ongoing technical support. We build on WordPress, Webflow, and Drupal - creating flexible systems that nonprofit teams can manage without relying on a developer for every campaign, event, or impact story. We also handle charity web development for smaller organizations that need a professional site without an enterprise-level budget.

Nonprofit Website Redesign

If your current website is difficult to manage, no longer reflects your organization, or makes important actions hard to find, we can rebuild it around your current goals. Our nonprofit website redesign process covers UX and content audits, information architecture, visual design, CMS development, content migration, redirect mapping, and SEO preservation - so no existing traffic or rankings are lost during the transition.

Nonprofit Branding

Nonprofit branding is how donors, volunteers, and partners understand your mission before they read a single word. We build visual identity systems for nonprofits and charities - logo design, color systems, typography, and brand guidelines - that hold together across every channel, from your website to your grant applications. Branding for nonprofits has to communicate values and build trust with audiences evaluating where to put their time and money, not just look good on a homepage.

Donation Page and CRO

A well-designed donation page can be the difference between a visitor leaving and a supporter giving. We design and optimize donation flows, one-time and recurring giving pages, and conversion paths for nonprofit organizations - with clear messaging hierarchies, trust signals, and minimal friction at every step.

Digital Marketing for Nonprofits

Digital marketing for nonprofits works differently than commercial marketing. You are not selling a product - you are building a movement. We offer SEO, paid media, email marketing, and content strategy tailored to nonprofit budgets and goals, with campaigns built around fundraising seasons, awareness initiatives, and donor retention rather than standard commercial funnels.

Brands we've built for

Our Nonprofit Website Design Process

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Discovery and Strategy

We start by understanding your mission, audiences, goals, and the role your website plays in fundraising, advocacy, membership, or service delivery. This includes stakeholder and board alignment, analytics review, content audit, integration mapping, and keyword strategy — so the project is grounded in what your nonprofit actually needs to achieve online, not assumptions about what a nonprofit site should look like.
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UX, Information Architecture and Content Planning

Nonprofit websites serve very different audiences at once — donors, volunteers, members, partners, beneficiaries, and staff. We organize content around those needs, define clear user journeys for each audience, and structure navigation so visitors can quickly understand your work, find what they need, and take meaningful action. Donation flows, volunteer paths, program discovery, and event registration are all mapped before design begins.
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Design, Development and Integrations

Once structure is defined we move into visual design and development. Depending on scope this includes WordPress, Webflow, or Drupal development, reusable components, donation platform and CRM integrations, event and membership tools, content migration, performance optimization, and full WCAG 2.1 AA accessibility compliance throughout.
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Testing, Migration and Launch

Before launch we test all key journeys, forms, integrations, and responsive behavior. For redesign and migration projects we map legacy URLs, implement redirects, review technical SEO requirements, and verify analytics and donation tracking - so the transition protects your existing search visibility and no data is lost at go-live.
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Ongoing Support and Nonprofit Website Maintenance

Launching the site is not the end of the project. We support your organization with nonprofit website maintenance, content updates, new campaign landing pages for seasonal fundraising pushes, feature development, performance improvements, SEO, accessibility reviews, and ongoing optimization as your programs and priorities evolve.

What Sets Our Nonprofit Web Design Agency Apart

Design and Development Under One Roof

Your brand, your website, and your digital marketing strategy are built together by the same team. For nonprofits managing tight budgets and limited internal bandwidth, that means fewer handoffs, no miscommunication between vendors, and no gaps between what was designed and what actually gets built.

Built for Every Audience You Serve

Nonprofit websites serve donors, volunteers, board members, grant makers, media, and program beneficiaries all from the same URL — each with completely different goals and different entry points. We design information architectures that give each audience a direct path to what they need, whether that is a donation form, a volunteer application, an impact report, or a program listing, without any of them having to search more than two clicks.

Donation-Optimized by Default

Most web agencies treat the donation page as an afterthought. We treat it as the most important page on the site. Every nonprofit website we build has a donation flow designed to reduce drop-off, build trust at the moment of giving, and make recurring donation options visible and easy to choose. This is built into every project from day one, not added at the end.

We Handle Stakeholder and Board Complexity

Nonprofit web projects often involve more decision-makers than any other type — executive directors, communications directors, board members, program leads, and sometimes funders, all with opinions on the website. Our process includes structured approval checkpoints and consolidated feedback rounds at each stage so the project keeps moving without anyone feeling bypassed or ignored.

A Portfolio Built on Mission-Driven Organizations

Our nonprofit portfolio includes Positive Impact Health Centers, Petco Love, and the California Native Plant Society. Each came with its own audience structure, content governance challenges, and stakeholder dynamics. These are not simple brochure sites — they are platforms that serve communities, drive donations, and represent an organization's public identity at scale.

Ongoing Support and Nonprofit Website Maintenance

Your site goes live but we are not done. We offer nonprofit website maintenance, performance optimization, content updates, accessibility audits, and new feature development on an ongoing basis. No re-briefing a new team every time something changes. We already know your CMS, your brand, and your organization.

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WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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Nonprofit Website Design FAQs

What is nonprofit website design?

What should a nonprofit website include?

Do you have experience working with nonprofit organizations?

Do you offer nonprofit website redesign services?

Do you offer nonprofit web development?

Can you integrate donation platforms, CRMs, and other nonprofit tools?

Which CMS is best for a nonprofit website?

Can you migrate an existing nonprofit website to a new CMS?

How do you approach accessibility for nonprofit websites?

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Will our team be able to manage the website after launch?

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Striped Horse