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Scope of Project
Multimedia Makeup Academy (MMA) is a Michigan-based beauty school offering esthetics, cosmetology, nail technician, and special FX training, built around a business-focused curriculum that prepares students for real careers in the beauty, commercial, and film industries. We partnered with the team to rebrand and rebuild the website from the ground up, giving MMA a modern digital home that reflects the depth of the programs and the community behind them
Transformation
Before

The previous MMA website leaned on a dense, ornamental visual style built around makeup swatches, floral elements, and heavy typography. The site was organized around a wide range of program tiers, sub-brands, and sections that had grown over time, and while it carried a lot of information, the design and information architecture no longer reflected the modern, career-focused academy MMA had become.
After
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A fully rebranded and rebuilt website that gives Multimedia Makeup Academy a modern digital home. The new site strips back the visual noise, leads on the school's business-focused curriculum, showcases the esthetics, cosmetology, nail technician, and special FX programs, and connects prospective students to admissions, tours, and student salon services in a few clicks.
The Challenge
Our Approach
The Result
A fully rebranded and rebuilt website that finally reflects the academy MMA has built. The new site positions Multimedia Makeup Academy as a modern, career-focused beauty school, makes the programs and industry connections easy to explore, and gives the team a platform they can grow with.
Highlights of what we delivered:
- Refreshed brand identity that positions MMA as a career-focused beauty school rather than a traditional cosmetology program.
- Program pages for esthetics, cosmetology, nail technician, and special FX, each with dedicated space to explain curriculum, outcomes, and structure.
- Business-focused curriculum section that highlights the marketing, branding, and content skills that set MMA apart from other beauty schools.
- Industry connections and student experience sections covering film, event, and community collaborations that shape the MMA experience.
- Mission, vision, and testimonial sections that give the academy space to tell its story and back it up with student and employer voices.
- Integrated booking flows connecting to Fresha for student salon services and Google Calendar for admissions tours.
- WordPress build structured to give the MMA team room to manage programs, admissions content, and blog posts on their own.
Together, the new brand and website position Multimedia Makeup Academy as a serious, business-focused beauty school and give the team a platform that can grow with the community they're building.
The work
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WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"



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