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Brand Identity Design Services
Brand identity design is the visual and verbal system a business uses to look consistent across every touchpoint, from the logo through to guidelines and application. Striped Horse provides brand identity design services that cover the full system, including strategy, logo, color, typography, brand voice, and guidelines. Our team handles each engagement end to end, from discovery through delivery, with full ownership of every file when the project ends.
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Brands we've built for
Our Brand Identity Services
Our brand identity services bring the individual parts of your brand together into one clear, recognizable system. Rather than treating each element as a standalone deliverable, we develop the logo, typography, color, imagery, guidelines, and applications to work together consistently. Whether you are creating an identity from the ground up or strengthening an existing one, our brand design services are shaped around what your business actually needs.
Identity Strategy & Creative Direction
Before designing individual elements, we establish the creative direction the identity should follow. We translate the wider brand strategy into visual principles, references, and creative territories that give the design process a clear foundation and keep every decision connected.
Logo & Mark Design
We create distinctive logos and brand marks designed to work across sizes, formats, and environments. From a small digital icon to large-format applications, each mark is developed as part of the wider identity system so it remains recognizable and practical wherever your brand appears.
Visual System: Color, Typography & Imagery
We develop the visual language that surrounds your logo, including color palettes, typography hierarchies, imagery direction, and supporting graphic elements. Together, these create a cohesive look and feel that makes your brand easier to recognize across digital and physical touchpoints.
Brand Guidelines & Style Guide
We document the rules behind the identity so your internal team, partners, and vendors can apply it consistently. Brand guidelines can cover logo usage, color specifications, typography, imagery, layouts, and other core elements, creating a practical reference for maintaining the identity over time.
Verbal Identity
Where needed, we define the verbal principles that help your brand communicate as consistently as it looks. This can include tone of voice, language style, and communication guidelines that keep written content aligned with the personality of the identity without replacing broader brand messaging strategy.
Identity Application
We bring the identity into the real-world touchpoints your business actually uses. Depending on the project, this can include presentations, social templates, digital assets, stationery, packaging, marketing materials, and other applications that demonstrate how the system works beyond the guidelines.
Featured Brand Identity Projects
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Our Brand Identity Design Process
Discovery & Identity Direction
Concepts & Creative Direction
Visual System Development
Brand Guidelines & Documentation
Application & Handoff
Why Choose Striped Horse as Your Brand Identity Design Agency
Strategic Thinking Before Visuals
We do not make design decisions based on taste alone. Every identity project starts with enough strategic clarity around your audience, market context, existing brand, and goals to give the creative work a clear direction.
A Complete Identity System
We design the elements to work together, not as a collection of unrelated assets. Logo, typography, color, imagery, graphic elements, and usage rules are developed as one connected system, making the identity easier to apply consistently across channels.
Built to Work Across Touchpoints
An identity has to perform in more places than a presentation deck. We consider how the system will translate across websites, social media, campaigns, packaging, print, presentations, and other applications relevant to your business from the beginning of the design process.
Designed to Grow With Your Business
Your brand identity should be flexible enough to support new products, campaigns, markets, and applications without losing what makes it recognizable. We build systems with enough structure to stay consistent and enough flexibility to evolve as the business changes.
Support Beyond Delivery
The first real test of an identity often comes after launch, when new applications and design needs begin to appear. We can continue supporting your team with new brand materials, extensions of the visual system, and broader branding services as your business grows and your needs evolve.
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Brand Identity Design FAQs
What is brand identity design?
What is the difference between a logo and a brand identity?
What is included in brand identity design services?
How much does brand identity design cost?
How long does a brand identity design project take?
Will I own my brand identity after the project is complete?
Can you work with an existing logo or brand identity?