Custom Web Design Services
Your website should not look like it came from the same template as your competitors', because it should not come from a template at all. Striped Horse is a custom web design company that designs and builds every site from scratch around your brand, your customers, and your goals. We start with strategy before pixels, back every design decision with UX research and conversion intent, and never touch a page builder. The result is a website that is unmistakably yours and built to perform.
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Brands We've Designed For
Our Custom Website Design Services
Whether you are starting from a blank page or rethinking a site that no longer works, our custom website design services cover the full scope. Every engagement is shaped around your situation, so you get exactly the design work your project calls for.
Complete website designs created from scratch for businesses that need more than a theme can offer. We design every page around your brand, your content, and the actions you want visitors to take. Best suited for companies launching a new site or replacing a template that has hit its limits.
A ground-up redesign for sites that look dated, underperform, or no longer match the business behind them. We keep what works for your audience and rankings while rebuilding the design around today's goals. Learn more about our website redesign services.
Store design shaped around how your customers actually buy, from product pages and collections to a checkout that does not leak sales. Our custom ecommerce web design services suit brands that have outgrown their platform's stock storefront look. Explore our Shopify design and development work.
Interface and experience design grounded in how real users navigate, decide, and convert. We map user flows, remove friction, and design interfaces that feel obvious to use. Ideal for web apps, portals, and content-heavy sites where usability makes or breaks the product. See our full UI/UX design services.
Single-purpose pages designed for campaigns, product launches, and paid traffic, where every element drives one action. Built for marketing teams that need ad spend to convert instead of bounce. Read more about our landing page design services.
Featured Custom Web Design Projects
The Custom Website Design Process, Step by Step
Much of what gets sold as custom design is a pre-made template with your logo and colors applied. We do not work that way. Every Striped Horse site starts from a blank artboard, designed around your brand and built from scratch, so no other business on the internet has your website.
Nothing gets designed until we understand your market, your users, and the paths that lead to conversion. Architecture, research, and planning come first, which is why our designs do not just look right, they perform right.
Most of your visitors will meet your brand on a phone, so that is where our design starts. Every layout is created for small screens first and scaled up, not squeezed down as an afterthought.
Branding, design, development, and marketing all happen inside one team. There are no handoffs between vendors, no details lost in translation, and no gap between the design you approved and the site that launches.
A website is an asset, not a deliverable. Our builds ship with SEO foundations and analytics-ready structure, and our team stays available for optimization and support, so the site keeps working for your business long after go-live.












