What is custom web design?

Custom web design means your website's look, layout, and user experience are created specifically for your business rather than adapted from a pre-made theme. A designer starts from your brand, your audience, and your goals, then shapes every page around them. No other business ends up with the same site, because no other business provided the same starting point.

How much does custom website design cost?

It depends on the size and complexity of the site. The number of unique page designs, the depth of the user experience work, and whether you need supporting assets like illustrations or animations all shape the price. We define the scope with you in discovery and provide a detailed quote upfront, so there are no surprises partway through the project.

What does the custom web design process look like?

Every project moves through the same core stages: discovery, where we learn your business and users; wireframing, where we map structure and flow; visual design, where full mockups take shape; and refinement, where your feedback shapes the final result. You are involved at every stage, and design always leads with mobile since that is where most of your visitors will be.

Why choose custom web design instead of a template?

Because a template was designed for thousands of businesses, and yours is not one of them. Custom design gives you a site built around your actual customers and conversion goals, a look competitors cannot purchase, and the freedom to structure pages the way your content demands. Templates make sense for getting online quickly; custom design makes sense when the website has a job to do.

Will I see the design before anything gets built?

Yes, always. You review wireframes first, then complete visual mockups of the key pages, and we refine them together until the design is right. Nothing moves into development until you have approved exactly what your site will look like.

Do you develop the website too, or just design it?

Both, and that is one of the main reasons clients choose us. The same team carries your project from design into development, so the finished site matches the approved mockups exactly. If you already have developers, we can also hand off a complete, developer-ready design package.

Can you work with my existing brand?

Absolutely. If you have established brand guidelines, we design within them and extend them thoughtfully to the web. If your brand needs work first, our branding team can help before web design begins.

Custom Web Design Services

Your business should not have to fit someone else's template. As a custom web design company, Striped Horse creates websites from the ground up around your brand, your audience and the actions you want visitors to take. Strategy, UX and conversion goals shape the design before the visual work begins, resulting in a website that looks unmistakably yours and works toward measurable business goals.

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Brands We've Designed For

Our Custom Website Design Services

From new corporate websites to complete redesigns, our custom website design services are built around what your business actually needs. We combine strategy, UX, visual design, and development to create websites that are distinctive, intuitive, and built to support growth.

Custom Website Design

From new corporate websites to complete redesigns, our custom website design services are built around what your business actually needs. As part of our broader web design services, we combine strategy, UX, visual design, and development to create websites that are distinctive, intuitive, and built to support growth.

Custom Website Redesign

For websites that feel dated, underperform, or no longer reflect the business behind them, our website redesign services rethink the experience from the ground up. We identify what should be kept, improve what is holding users back, and redesign the site around your current brand and goals.

Custom eCommerce Web Design

Store design shaped around how your customers actually buy, from product pages and collections to a checkout that does not leak sales. Our custom ecommerce web design services suit brands that have outgrown their platform's stock storefront look. Explore our Shopify design and development work.

Custom UI/UX Design

Interface and experience design grounded in how real users navigate, decide, and convert. We map user flows, remove friction, and design interfaces that feel obvious to use. Ideal for web apps, portals, and content-heavy sites where usability makes or breaks the product. See our full UI/UX design services.

Custom Landing Page Design

Single-purpose pages designed for campaigns, product launches, and paid traffic, where every element supports one clear action. Built for marketing teams that need ad spend to convert instead of bounce. Explore our landing page design services for dedicated campaign and conversion-focused pages.

View all work

Gallaudet University

A large-scale university website overhaul delivered in under two months.

View Case Study

Charlene Li

A sharp personal brand website for a New York Times bestselling author and business strategist.

View Case Study

Vaunt Fitness

An energetic, conversion-driven website built to get visitors off the page and into the gym.

View Case Study

Featured Projects

Our Custom Website Design Process

01.

Discovery and Strategy

We start with your business, your goals, and the audience you are designing for. We research your market, review competitor sites, and audit your current site if you have one, so the design brief is grounded in evidence rather than assumptions.

02.

Site Architecture and Planning

Before anything gets designed, we map the sitemap, page hierarchy, navigation, and conversion paths, along with a clean URL structure. This is where the site's logic gets decided, so every later design decision has a foundation to stand on.

03.

Wireframes and UX

We translate the architecture into wireframes that define layout logic and user flows for every key page. This is your first review point: you see and shape the structure while changes are still fast and cheap to make.

04.

Custom Visual Design

Our designers create brand-aligned design concepts and develop them into complete, polished mockups. You review and approve the designs before development begins, so what goes into the build is exactly what you signed off on.

05.

Development

We bring the approved design to life through custom web development, built on the platform that fits your project and fully responsive across devices. Clean code and fast load times are part of every build, so the finished site performs as good as it looks.

05.

QA and Testing

Before go-live, we test across browsers and devices, run performance checks, and complete a full pre-launch SEO review. Nothing ships until the site works everywhere your visitors will be.

05.

Launch and Ongoing Support

We handle launch end to end, including redirect mapping so your existing rankings carry over cleanly. After go-live we stay available for refinements and support, and our marketing team can take over analytics setup and ongoing optimization when you are ready to grow.

Custom Design, From the Ground Up

Much of what gets sold as custom design is a pre-made template with your logo and colors applied. We do not work that way. Every Striped Horse site starts from a blank artboard, designed around your brand and built from scratch, so no other business on the internet has your website.

Strategy Before Pixels

Nothing gets designed until we understand your market, your users, and the paths that lead to conversion. Architecture, research, and planning come first, which is why our designs do not just look right, they perform right.

Designed Mobile-First

Most of your visitors will meet your brand on a phone, so that is where our design starts. Every layout is created for small screens first and scaled up, not squeezed down as an afterthought.

Full Service Under One Roof

Branding, design, development, and marketing all happen inside one team. There are no handoffs between vendors, no details lost in translation, and no gap between the design you approved and the site that launches.

Built to Perform After Launch

A website is an asset, not a deliverable. Our builds ship with SEO foundations and analytics-ready structure, and our team stays available for optimization and support, so the site keeps working for your business long after go-live.

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Why Choose Striped Horse as Your Custom Web Design Firm

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman

Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino

Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon

Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza

Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan

League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc

Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner

CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb

Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel

Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal

Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles

Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull

Blakely Hull, Realtor

Work with us

Custom Web Design Services

LET’S GET STARTED

Our Custom Website Design Services

Custom Website Design

Custom Website Redesign

Custom eCommerce Web Design

Custom UI/UX Design

Custom Landing Page Design

Featured Projects

Our Custom Website Design Process

Discovery and Strategy

Site Architecture and Planning

Wireframes and UX

Custom Visual Design

Development

QA and Testing

Launch and Ongoing Support

Custom Design, From the Ground Up

Strategy Before Pixels

Designed Mobile-First

Full Service Under One Roof

Built to Perform After Launch

Why Choose Striped Horse as Your Custom Web Design Firm

WHAT OUR CLIENTS SAY

Custom Web Design FAQs

What is custom web design?

How much does custom website design cost?

What does the custom web design process look like?

Why choose custom web design instead of a template?

Will I see the design before anything gets built?

Do you develop the website too, or just design it?

Can you work with my existing brand?