Striped Horse

Custom Web Design Services

Your website should not look like it came from the same template as your competitors', because it should not come from a template at all. Striped Horse is a custom web design company that designs and builds every site from scratch around your brand, your customers, and your goals. We start with strategy before pixels, back every design decision with UX research and conversion intent, and never touch a page builder. The result is a website that is unmistakably yours and built to perform.

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Brands We've Designed For

Our Custom Website Design Services

Whether you are starting from a blank page or rethinking a site that no longer works, our custom website design services cover the full scope. Every engagement is shaped around your situation, so you get exactly the design work your project calls for.

Custom Website Design

Complete website designs created from scratch for businesses that need more than a theme can offer. We design every page around your brand, your content, and the actions you want visitors to take. Best suited for companies launching a new site or replacing a template that has hit its limits.

Custom Website Redesign

A ground-up redesign for sites that look dated, underperform, or no longer match the business behind them. We keep what works for your audience and rankings while rebuilding the design around today's goals. Learn more about our website redesign services.

Custom eCommerce Web Design

Store design shaped around how your customers actually buy, from product pages and collections to a checkout that does not leak sales. Our custom ecommerce web design services suit brands that have outgrown their platform's stock storefront look. Explore our Shopify design and development work.

Custom UI/UX Design

Interface and experience design grounded in how real users navigate, decide, and convert. We map user flows, remove friction, and design interfaces that feel obvious to use. Ideal for web apps, portals, and content-heavy sites where usability makes or breaks the product. See our full UI/UX design services.

Custom Landing Page Design

Single-purpose pages designed for campaigns, product launches, and paid traffic, where every element drives one action. Built for marketing teams that need ad spend to convert instead of bounce. Read more about our landing page design services.

The Custom Website Design Process, Step by Step

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01.
Discovery and Strategy
We start with your business, your goals, and the audience you are designing for. We research your market, review competitor sites, and audit your current site if you have one, so the design brief is grounded in evidence rather than assumptions.
02.
Site Architecture and Planning
Before anything gets designed, we map the sitemap, page hierarchy, navigation, and conversion paths, along with a clean URL structure. This is where the site's logic gets decided, so every later design decision has a foundation to stand on.
03.
Wireframes and UX
We translate the architecture into wireframes that define layout logic and user flows for every key page. This is your first review point: you see and shape the structure while changes are still fast and cheap to make.
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Custom Visual Design
Our designers create brand-aligned design concepts and develop them into complete, polished mockups. You review and approve the designs before development begins, so what goes into the build is exactly what you signed off on.
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Development
We bring the approved design to life through custom web development, built on the platform that fits your project and fully responsive across devices. Clean code and fast load times are part of every build, so the finished site performs as good as it looks.
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QA and Testing
Before go-live, we test across browsers and devices, run performance checks, and complete a full pre-launch SEO review. Nothing ships until the site works everywhere your visitors will be.
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Launch and Ongoing Support
We handle launch end to end, including redirect mapping so your existing rankings carry over cleanly. After go-live we stay available for refinements and support, and our marketing team can take over analytics setup and ongoing optimization when you are ready to grow.
Custom Design, From the Ground Up

Much of what gets sold as custom design is a pre-made template with your logo and colors applied. We do not work that way. Every Striped Horse site starts from a blank artboard, designed around your brand and built from scratch, so no other business on the internet has your website.

Strategy Before Pixels

Nothing gets designed until we understand your market, your users, and the paths that lead to conversion. Architecture, research, and planning come first, which is why our designs do not just look right, they perform right.

Designed Mobile-First

Most of your visitors will meet your brand on a phone, so that is where our design starts. Every layout is created for small screens first and scaled up, not squeezed down as an afterthought.

Full Service Under One Roof

Branding, design, development, and marketing all happen inside one team. There are no handoffs between vendors, no details lost in translation, and no gap between the design you approved and the site that launches.

Built to Perform After Launch

A website is an asset, not a deliverable. Our builds ship with SEO foundations and analytics-ready structure, and our team stays available for optimization and support, so the site keeps working for your business long after go-live.

Work with us

Why Choose Striped Horse as Your Custom Web Design Firm

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
Bryce Chapman
Bryce Chapman
Marketing Communications Director, Gallaudet University
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
Whitney Novellino
Whitney Novellino
Director of Marketing, Magview
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
Jason Solomon
Jason Solomon
Executive Director, Stanford Center on the Legal Profession
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
Bianca Penaloza
Bianca Penaloza
Pledge 1%
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
Maxwell Hogan
Maxwell Hogan
League Commish
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
Joshua Johnsonc
Joshua Johnsonc
Paul L. Johnson Interiors inc.
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
Charlie Skinner
Charlie Skinner
CEO, EMSI
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
Alec Holcomb
Alec Holcomb
Owner, AlecHolcomb.com
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
Nirav Patel
Nirav Patel
Owner, Complete Balance Solutions
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
Yoni Eyal
Yoni Eyal
Sequoia Life Settlements
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
Devon Charles
Devon Charles
Lead Marketer, Bluebearry
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Blakely Hull
Blakely Hull
Blakely Hull, Realtor

Custom Web Design FAQs

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Striped Horse
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