Do I need a custom healthcare website or can I use a template?

Templates can get a site live quickly but they rarely account for the specific needs of a healthcare organization. Patient flows, service structure, compliance considerations, and brand differentiation all require custom thinking. If growth is the goal, a custom healthcare website design is the right investment.

What platform is best for a healthcare website?

It depends on your needs. We work across Webflow, WordPress, and Drupal and recommend the right fit for your organization. Webflow is a strong choice for fast, modern, easy-to-manage sites. WordPress works well for organizations needing a robust CMS with more complex content requirements.

Is ADA compliance included in your healthcare website builds?

Yes. Accessibility is built into our process from the start, not added at the end. This matters especially for healthcare organizations where inclusive design directly affects the patients you serve.

What types of healthcare organizations do you work with?

We work with private practices, hospitals, physician groups, telehealth platforms, health tech companies, pharmaceutical organizations, wellness brands, and medical organizations of various sizes. If your business operates in the healthcare or medical space and needs a stronger digital presence, we can help.

Do you handle healthcare website development as well as design?

Yes. We manage design and development together as one team. Our healthcare website development work covers front-end and back-end builds on Webflow, WordPress, and Drupal, including integrations, performance optimization, and accessibility compliance.

How do you approach HIPAA and data privacy for healthcare websites?

We design with data sensitivity in mind from the start, including how forms are structured, what information is collected, and how third-party tools are implemented. For organizations with specific HIPAA requirements, we work alongside your compliance and legal teams to make sure the website build aligns with your internal standards and obligations.

Can you handle both our branding and our website?

Yes, and that is one of the core reasons healthcare organizations work with us. Healthcare branding, web design, development, and marketing all under one roof means your visual identity and your website are built together by the same team.

What’s the difference between healthcare and medical website design?

The terms are often used interchangeably. Healthcare web design tends to cover broader organizations like health tech, wellness brands, and hospitals. Medical web design typically refers to clinical settings like private practices, specialty clinics, and medical groups. We work across both.

Healthcare Website Design & Development Agency

Healthcare organizations often have to coordinate multiple partners across branding, healthcare website design, development, and marketing. We bring those disciplines together under one team, so whether you’re planning a full medical website redesign or improving one part of your existing digital presence, everything stays connected from strategy through launch and ongoing growth. Our work spans private practices, hospitals, health tech companies, telehealth platforms, and other healthcare organizations.

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Digital Services for Healthcare and Medical Organizations

Strong healthcare website design is about more than how a site looks. It should make important information easy to find, support clear patient and customer journeys, and give your team a platform that can grow with the organization. We bring branding, web design, development, marketing, SEO, and analytics together around those goals.

Branding

Build a recognizable, consistent healthcare brand across every digital touchpoint. We create visual identities and brand systems that help healthcare organizations communicate clearly with patients, partners, and stakeholders.

Web Design

Medical website design often involves balancing complex information with clear, accessible user journeys. We organize content, navigation, UX and UI around the needs of patients, professionals, and other visitors, with responsive layouts that make information easy to find across devices.

Web Development

Our healthcare website development work focuses on performance, accessibility, flexibility, and long-term maintainability. We build on platforms including Webflow and WordPress, with functionality and structure tailored to the needs of each organization.

Digital Marketing

We connect your website with the channels that bring the right audiences to it, including paid search, paid social, content, and broader digital campaigns. Strategy is shaped around your services, locations, audience, and growth goals.

SEO

We help healthcare organizations improve organic visibility through technical SEO, content strategy, on-page optimization, and search-led site structure. The goal is to make important services and information easier to discover when people are actively searching for them.

Analytics and Tracking

We set up tracking around the actions that matter, from appointment requests and form submissions to calls and other conversions. Clear reporting helps your team understand what is driving results and where the digital experience can improve.

Brands we've built for

Our Featured Projects

View all work

BrightSmiles

A bright, welcoming website for a pediatric dentistry practice.

View Case Study

Pediatric Dental Surgical Associates

A clear, informative website for a pediatric dental surgery practice.

Derm to Door

A patient-friendly site for dermatologist-developed skincare, delivered to your door.

View Case Study

Why Healthcare Organizations Choose Striped Horse

Design and Development Under One Roof

The same team carries the work from UX and visual design through development and launch. That keeps decisions consistent, reduces handoff issues, and makes it easier to solve problems as the site evolves.

Built for Patients and Professionals

A healthcare website may need to serve patients, caregivers, referring physicians, partners, enterprise buyers, and internal teams. We structure content and navigation so each audience can find what they need without making the experience feel overwhelming.

Designed Around the Next Step

Every page should help visitors understand what to do next, whether that means booking an appointment, requesting information, exploring a service, or getting in touch. We build clear user journeys and calls to action into the experience from the start.

Built on the Right Platform

We work across Webflow, WordPress, Drupal, and other CMS platforms. Rather than forcing every project into the same system, we recommend the platform that best fits your content, integrations, internal workflows, and long-term plans.

Experience Across Healthcare

Our work spans private practices, medical organizations, health tech companies, telehealth platforms, and other healthcare teams. That experience helps us account for the different audiences, content structures, accessibility needs, and growth priorities healthcare websites often require.

Support Beyond Launch

A healthcare website continues to change after it goes live. We can stay involved for updates, new pages and features, performance improvements, and ongoing optimization, so your team does not need to start over with a new partner each time the site evolves.

Let’s Get Started

Our Healthcare Website Design Process

01.

Discovery and Strategy

We start by understanding your organization, audiences, services, goals, and existing digital presence. We also look at competitors, content requirements, and the journeys visitors need to take so the project begins with a clear direction.

02.

UX, Design and Prototyping

Strategy becomes structure and design. We map key user journeys, organize content, and develop the visual direction before moving into development, giving your team a clear view of how the website will work and feel.

03.

Development and QA

Once the design is approved, our developers build the site on the platform that best fits your needs, whether that is Webflow, WordPress, Drupal, or another CMS. We test functionality, responsiveness, accessibility, and performance across devices and browsers before launch.

04.

Launch

We manage the technical details of going live, including final content checks, redirects where needed, analytics and tracking, DNS configuration, and performance testing. The goal is a smooth transition with nothing important left behind.

05.

Ongoing Support and Optimization

The work does not have to stop at launch. We can continue supporting your team with new pages, content updates, functionality, performance improvements, SEO, and ongoing optimization as your organization grows.

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman

Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino

Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon

Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza

Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan

League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc

Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner

CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb

Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel

Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal

Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles

Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull

Blakely Hull, Realtor

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