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Illustration Design Services
Striped Horse provides custom illustration services for brands that need original artwork built around their identity, message, and audience. From one-off campaign visuals to complete illustration systems, we create brand illustrations, editorial artwork, characters, icons, infographics, and digital assets designed to work consistently across marketing, product, and content.
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Brands we've built for
Our Custom Illustration Services
Our illustration services cover the full range of work a modern brand needs, from a single hero visual to a complete illustration system built to run across every application. Each piece is designed to fit the brand it lives inside rather than exist as standalone artwork. Illustration can also be part of a broader branding services engagement, so what we deliver connects naturally to the rest of your brand.
Brand Illustration
Original artwork designed to fit inside broader brand identity services, from hero visuals to editorial spot art. Best for businesses building a visual language beyond the logo, where illustration becomes a recognizable part of the brand itself.
Marketing & Campaign Illustration
Visual work for ads, landing pages, social campaigns, and marketing collateral. Designed as a coordinated set across a campaign rather than one-off pieces, so every asset feels like part of the same story.
Editorial & Content Illustration
Custom artwork for articles, blog posts, whitepapers, and content marketing. Built to strengthen the story rather than decorate it, with illustration that helps readers understand or remember what they read.
Infographic & Data Visualization
Turning complex information into visuals people actually read. Charts, diagrams, and illustrated data stories built for reports, presentations, and content marketing. Best for businesses with real data to communicate that a stock chart can't do justice.
Character & Mascot Design
Original character illustration and mascot design for brands that need a recurring visual voice. Suitable for consumer brands, apps, and content-driven businesses where a character becomes part of how the brand shows up.
Icon & Spot Illustration
Custom icon sets, spot art, and small-scale illustration work for websites, apps, and product interfaces. Designed to work at every size, from favicon to full-page hero.
Illustration for Print & Digital Collateral
Illustration integrated into brochures, packaging, presentations, and other physical or digital deliverables the brand actually uses day-to-day.
Featured Projects
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Our Illustration Design Process
Discovery & Creative Brief
Concepts & Style Exploration
Development & Final Illustration
Review & Revisions
Final Delivery
Why Choose Striped Horse for Illustration services
Illustration Built for Your Brand
Every illustration is designed to fit inside your existing brand. Style, color, line quality, and tone are matched to your identity before any sketching begins. If your brand does not have a defined identity yet, we can build one alongside the illustration work as part of the same engagement.
Same Team, Start to Finish
You work directly with the illustrators and designers on the project. The illustrator involved in discovery is the same person developing concepts and delivering final files. Communication happens with the people doing the work, not through an intermediary or a project queue.
Original Work, Not Templates
Each illustration is developed specifically for the project rather than selected from a stock library or generic template system. The visual direction is shaped around your brand, audience, and intended application.
Built with Longevity in Mind
Illustration work is designed with the same restraint applied to identity work. The goal is illustration that continues to fit the brand years after delivery, rather than tied to a specific visual trend that dates quickly.
Part of a Full Brand and Design Team
Illustration sits alongside brand identity, graphic design, and web design at Striped Horse. This means the illustration produced can integrate directly into the website, campaigns, or brand system where it will be used, without requiring coordination between separate vendors.
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Illustration Design FAQs
What is illustration design?
What is the difference between illustration and graphic design?
How much does custom illustration cost?
How long does an illustration project take?
Can you match a specific illustration style we like?
Will I own the illustrations when the project is finished?
What file formats do you deliver?