Illustration Design Services
Striped Horse provides custom illustration services for brands that need original artwork built around their identity, message, and audience. From one-off campaign visuals to complete illustration systems, we create brand illustrations, editorial artwork, characters, icons, infographics, and digital assets designed to work consistently across marketing, product, and content.
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Brands we've built for
Our Custom Illustration Services
Our illustration services cover the full range of work a modern brand needs, from a single hero visual to a complete illustration system built to run across every application. Each piece is designed to fit the brand it lives inside rather than exist as standalone artwork. Illustration can also be part of a broader branding services engagement, so what we deliver connects naturally to the rest of your brand.
Brand Illustration
Original artwork designed to fit inside broader brand identity services, from hero visuals to editorial spot art. Best for businesses building a visual language beyond the logo, where illustration becomes a recognizable part of the brand itself.
Marketing & Campaign Illustration
Visual work for ads, landing pages, social campaigns, and marketing collateral. Designed as a coordinated set across a campaign rather than one-off pieces, so every asset feels like part of the same story.
Editorial & Content Illustration
Custom artwork for articles, blog posts, whitepapers, and content marketing. Built to strengthen the story rather than decorate it, with illustration that helps readers understand or remember what they read.
Infographic & Data Visualization
Turning complex information into visuals people actually read. Charts, diagrams, and illustrated data stories built for reports, presentations, and content marketing. Best for businesses with real data to communicate that a stock chart can't do justice.
Character & Mascot Design
Original character illustration and mascot design for brands that need a recurring visual voice. Suitable for consumer brands, apps, and content-driven businesses where a character becomes part of how the brand shows up.
Icon & Spot Illustration
Custom icon sets, spot art, and small-scale illustration work for websites, apps, and product interfaces. Designed to work at every size, from favicon to full-page hero.
Illustration for Print & Digital Collateral
Illustration integrated into brochures, packaging, presentations, and other physical or digital deliverables the brand actually uses day-to-day.

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Featured Projects
Our Illustration Design Process
Discovery & Creative Brief
Concepts & Style Exploration
Development & Final Illustration
Review & Revisions
Final Delivery
Illustration Built for Your Brand
Every illustration is designed to fit inside your existing brand. Style, color, line quality, and tone are matched to your identity before any sketching begins. If your brand does not have a defined identity yet, we can build one alongside the illustration work as part of the same engagement.
Same Team, Start to Finish
You work directly with the illustrators and designers on the project. The illustrator involved in discovery is the same person developing concepts and delivering final files. Communication happens with the people doing the work, not through an intermediary or a project queue.
Original Work, Not Templates
Each illustration is developed specifically for the project rather than selected from a stock library or generic template system. The visual direction is shaped around your brand, audience, and intended application.
Built with Longevity in Mind
Illustration work is designed with the same restraint applied to identity work. The goal is illustration that continues to fit the brand years after delivery, rather than tied to a specific visual trend that dates quickly.
Part of a Full Brand and Design Team
Illustration sits alongside brand identity, graphic design, and web design at Striped Horse. This means the illustration produced can integrate directly into the website, campaigns, or brand system where it will be used, without requiring coordination between separate vendors.











