Striped Horse

Ecommerce Web Design Company

A successful online store has to do more than look good. As an ecommerce web design company, we create shopping experiences that make products easier to discover, reduce friction from browsing to checkout, and give brands a flexible foundation for growth.
Our ecommerce web design services bring strategy, UX, design, and development together across Shopify, WooCommerce, and Webflow — from product and category pages to custom functionality, integrations, and conversion-focused checkout experiences.

Our Ecommerce Web Design and Development Services

We bring strategy, design, development, UX, and marketing together to build ecommerce experiences around how your customers shop and how your business operates. From brand and storefront design to custom functionality and ongoing growth, every part of the experience is planned to work together.

eCommerce Branding

A strong ecommerce brand gives shoppers a reason to choose you beyond price. We develop brand identities that bring together positioning, visual direction, typography, color, and digital guidelines so your store feels consistent across every customer touchpoint.

eCommerce Web Design

Our ecommerce web design services focus on the full shopping journey, from navigation and product discovery to product pages, cart, and checkout. We design clear, conversion-focused storefronts that make products easier to find, build trust, and reduce unnecessary friction before purchase.

Ecommerce Development Services

Our ecommerce development services cover custom storefront development on Shopify, WooCommerce, and Webflow, as well as integrations and functionality built around your business model. From complex catalogs and subscriptions to product configurators and third-party systems, our ecommerce website development services are designed to support both current needs and future growth.

Ecommerce UX & UI Design

Good ecommerce UX makes shopping feel simple. We map user journeys, navigation, product discovery, filtering, cart flows, and checkout interactions to identify where customers may hesitate or drop off, then design interfaces that make each step clearer and easier to complete.

Ecommerce Digital Marketing

A strong store still needs the right customers to find it. We support ecommerce brands with SEO and digital marketing strategies across technical SEO, product and category optimization, content, customer acquisition, and conversion insights - all built around commercial demand and long-term growth.

Brands we've built for

How We Design and Develop Ecommerce Websites

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Discovery & Ecommerce Strategy

We start by understanding your products, customers, business model, current platform, operational requirements, and growth goals. We also review competitors, existing analytics, customer behavior, and technical requirements to identify the biggest opportunities and constraints before design begins.
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Information Architecture & User Flows

Next, we plan how customers will move through the store. This includes navigation, category structure, product discovery, filtering, product pages, cart flows, checkout, and other important journeys. The goal is to make products easier to find and purchasing decisions easier to complete.
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Wireframing & UX Design

We translate the structure into wireframes that establish page hierarchy, functionality, content placement, and key interactions. Important ecommerce journeys are reviewed and refined before visual design begins, helping us solve usability issues earlier in the process.
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Ecommerce UI & Visual Design

Once the UX direction is established, we develop the visual system across product pages, category pages, navigation, forms, cart, checkout, and other key touchpoints. The interface is designed to stay consistent with the brand while supporting usability, trust, and conversion.
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Ecommerce Development & Integrations

Approved designs move into development on Shopify, WooCommerce, Webflow, or a custom solution based on the project requirements. We build responsive layouts, functionality, and integrations for areas such as payments, shipping, subscriptions, product data, CRM systems, and other third-party tools where needed.

Why Choose Striped Horse as Your Ecommerce Website Design Agency

Design and Development Under One Roof

Designers and developers work together from the start, so UX decisions, responsive behavior, functionality, and technical requirements are considered as one system. This reduces handoff issues and helps the final build stay consistent with the approved design.

Built Around Conversion

Good ecommerce design should make it easier for customers to buy. We consider product discovery, page hierarchy, calls to action, cart flows, checkout, and other key decision points to reduce friction throughout the shopping journey.

Ecommerce UX That Reduces Friction

We look at how customers move from landing pages and categories to product pages, cart, and checkout. Navigation, filtering, product information, interactions, and mobile behavior are designed to make each step clearer and easier to complete.

Multi-Platform Expertise

We design and develop ecommerce websites across Shopify, WooCommerce, Webflow, and custom solutions. The platform and technical approach are selected around your catalog, functionality, integrations, team, and growth requirements.

Custom Ecommerce Web Development

As an ecommerce website development company, we build functionality around the way your business actually operates. That can include custom product configurators, subscription experiences, complex catalogs, third-party integrations, and other requirements that standard templates cannot easily support.

Support Beyond Launch

An ecommerce website continues to evolve after launch. We can support ongoing updates, new functionality, UX improvements, performance optimization, and other changes as your products, customers, and business requirements grow.

Let’s Get Started

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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Ecommerce Website Design FAQs

What is included in ecommerce website design services?

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Striped Horse