Striped Horse

UI/UX Design Services

Good interfaces should feel obvious to use, even when the product or website behind them is complex. Our UI/UX design services combine user research, experience strategy and thoughtful interface design to create digital experiences that are clear, intuitive and built around how people actually behave.
From early user flows and wireframes to prototypes and polished UI, we connect user experience design with business goals so every interaction has a purpose.
Because design and development sit under the same roof, the experience you approve is the experience that gets built.

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Brands We've Designed For

UI and UX Design Services We Offer

From early research and user flows to polished interfaces and ongoing improvements, our UX design services cover every stage of the experience. We combine research, strategy, wireframing, prototyping, and UI design to create websites that are intuitive to use, visually consistent, and aligned with business goals.

UX Research & Strategy

Good design starts with understanding the people using it. We combine user research, behavioral insights, competitive analysis, and business goals to uncover needs, pain points, and opportunities. Those findings shape the UX strategy and guide the decisions that follow.

Wireframing & Prototyping

Before visual design begins, we map the information architecture, user flows, page hierarchy, and key interactions. Wireframes establish the structure, while interactive prototypes help us test important journeys and refine the experience before development starts.

UI & Visual Design

Our UI design services turn the experience into a clear, cohesive visual system. We define typography, color, spacing, imagery, interface patterns, and reusable components so every screen feels consistent with your brand and works as part of the same system.

Conversion-Focused Design (CRO)

Every page should make the next step clear. We design around key user journeys and conversion points, improving hierarchy, calls to action, forms, and interaction patterns to reduce friction and help users move naturally toward the actions that matter.

Responsive & Accessible Design

We design interfaces to work consistently across screen sizes, devices, and different ways of navigating the web. Responsive behavior, readability, contrast, interaction states, and accessibility considerations are addressed throughout the design process rather than added at the end.

UX Audits

If you already have a website, a UX audit can uncover where users are getting stuck or dropping off. We review navigation, information architecture, user flows, interface consistency, accessibility, and conversion paths, then provide prioritized recommendations for improvement.

Our UI/UX Design Process

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Discovery & UX Research

We start by understanding the business, audience, goals, and existing user experience. Depending on the project, this can include stakeholder input, competitive research, analytics, user behavior, and existing customer insights. The goal is to identify the problems worth solving before design begins.
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Information Architecture & User Flows

Next, we organize the experience. We define how content should be structured, how users move between key pages or screens, and where important decisions happen. This creates a clear information architecture and user flow before visual design starts.
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Wireframing & Prototyping

We turn the approved structure and user flows into wireframes that define hierarchy, layout, and functionality. From there, interactive prototypes allow us to validate key journeys and refine the experience before moving into visual design.
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UI & Visual Design

Once the UX direction is validated, we move into UI design. We establish the visual language and apply typography, color, spacing, imagery, components, and interaction states across the approved layouts, creating a consistent interface system ready for implementation.
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Usability Testing & Refinement

We review how well the experience works in practice and refine areas that create confusion or unnecessary friction. Depending on the project, this may include prototype testing, stakeholder review, accessibility checks, and iterative design improvements before handoff.
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Design Handoff & Development Support

Final designs are prepared for development with clear components, responsive behavior, interaction notes, and design specifications. We stay involved during implementation when needed to help ensure the final build reflects the approved user experience and visual design. Because design and development sit under the same roof, handoff is a conversation rather than a document drop.

Design and development work together

Our designers collaborate closely with developers from the start, so responsive behavior, interactions, technical requirements, and implementation are considered during the design process rather than after handoff.

Research-led, not assumption-led

We use user behavior, research, analytics, competitive insights, and business goals to understand where the experience can improve. Those findings guide the structure, user flows, and design decisions that follow.

Designed around conversion

Usability and business performance go hand in hand. We consider user journeys, hierarchy, calls to action, forms, and other key decision points to reduce friction and make important actions easier to complete.

Responsive and accessible by design

We create interfaces that remain clear and consistent across desktop, tablet, and mobile. Responsive behavior, readability, interaction states, contrast, and accessibility considerations are addressed throughout the design process.

Experience across different industries

Different audiences bring different expectations and behaviors. Our experience across industries helps us approach a wide range of user journeys, content structures, conversion goals, and technical requirements without applying the same formula to every project.

Built around the problem, not a template

Every project starts with the experience users need and the business challenge behind it. We develop the UX and visual direction around those requirements rather than forcing the project into a predefined template or repeating the same approach from one client to the next.

Work with us

Why Choose Striped Horse as Your UI/UX Design Firm?

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
Bryce Chapman
Bryce Chapman
Marketing Communications Director, Gallaudet University
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
Whitney Novellino
Whitney Novellino
Director of Marketing, Magview
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
Jason Solomon
Jason Solomon
Executive Director, Stanford Center on the Legal Profession
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
Bianca Penaloza
Bianca Penaloza
Pledge 1%
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
Maxwell Hogan
Maxwell Hogan
League Commish
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
Joshua Johnsonc
Joshua Johnsonc
Paul L. Johnson Interiors inc.
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
Charlie Skinner
Charlie Skinner
CEO, EMSI
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
Alec Holcomb
Alec Holcomb
Owner, AlecHolcomb.com
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
Nirav Patel
Nirav Patel
Owner, Complete Balance Solutions
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
Yoni Eyal
Yoni Eyal
Sequoia Life Settlements
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
Devon Charles
Devon Charles
Lead Marketer, Bluebearry
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Blakely Hull
Blakely Hull
Blakely Hull, Realtor

UI/UX Design FAQs

What is included in UI/UX design services?

What is the difference between UI and UX design?

How much do UI/UX design services cost?

How long does the UI/UX design process take?

Can you improve the UI/UX of an existing website?

What does a UX audit include?

Do you design for desktop, tablet, and mobile?

Do you create design systems and reusable UI components?

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Striped Horse