.svg){kind=icon}
Rebranding Agency
Rebranding is the process of overhauling a company's identity when the current one no longer represents where the business is or where it is going.
Striped Horse is a rebranding company that handles the full transition, from strategy and positioning through to visual identity, guidelines, and rollout across every touchpoint. Everything happens under one roof in Los Angeles, with the same team seeing the work through from the first discovery call to the moment the new brand goes live.
LET’S GET STARTED
Brands we've built for
Our Rebranding Services
A rebrand is not a menu of separate services. It is one connected transition, and the pieces below are the components that make it work together rather than fall out of sync.
Rebranding Strategy & Positioning
Before any design begins, we reassess what the brand stands for, who it serves, how it is positioned against competitors, and how it talks. This is where the reason for the rebrand becomes direction, and where updated messaging and voice are shaped alongside positioning, so every visual decision later has a foundation to build on.
Logo Redesign
A new logo built around the updated strategy, redrawn from scratch rather than tweaked from the existing mark. Every choice reflects where the brand is headed rather than where it came from, from the form and weight through to color and proportion. Explore our full logo design services.
Visual Identity System
The color palette, typography, imagery style, and wider visual language that surrounds the new logo. Designed so every asset the brand produces afterward looks like part of one identity rather than a collection of disconnected pieces. If you're starting from scratch rather than updating an existing brand, our brand identity design services cover the full system from the ground up.
Rebranding Style Guide
The document that turns the new identity from a set of files into a system. It defines how the logo is used, how colors and typography work together, what tone the messaging takes, and what should never happen with the brand. Without this, the rebrand unravels six months after launch.
Rollout Across Touchpoints
Coordinating the new identity across every place the brand shows up, including website rebranding, signage, social, marketing materials, packaging where applicable, and internal assets, so the launch happens together rather than in fragments over weeks. Explore our custom web design services.
Featured Rebranding Projects
.png)
Our Rebranding Process
Discovery & Brand Audit
Strategy & Sitemap
Concepts & Design
Refinement & Guidelines
Why Choose Striped Horse as Your Rebranding Agency
No visual work happens until we understand why the rebrand is happening, what the current brand has earned, and where it needs to go. Every design decision that follows is grounded in strategy rather than instinct, which is what separates a rebrand from a logo swap.
Full Rollout Under One Roof
Strategy, identity design, guidelines, web design, development, and marketing all happen with the same team. The new brand launches across every touchpoint as one coordinated effort, not stitched together from separate vendors working from different files.
Built to Protect What You Have
A rebrand should build on the equity you have already earned, not erase it. We plan for existing customer recognition, search rankings, and brand associations so the transition strengthens the business rather than starting it over.
A Real Team, Not a Marketplace
You work directly with the strategists and designers doing the work, not through an account manager translating between you and someone you never meet. The same team owns your rebrand from first discovery call to launch and beyond.
A Partner Beyond Launch
A rebrand is not finished when the guidelines document is delivered. We stay involved as the new brand shows up in real applications, available for the new asset requests, extensions of the system, and questions that only surface once the identity is live in the world.
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
Rebranding Agency FAQs
What is rebranding?
How do I know it's time to rebrand?
What's the difference between rebranding and a brand refresh?
How much does rebranding cost?
How long does a rebrand take?
Will we lose our SEO rankings or existing customers during a rebrand?
Do we need a new name?
Do you handle the website rebrand too?