Rebranding Agency
Rebranding is the process of overhauling a company's identity when the current one no longer represents where the business is or where it is going.
Striped Horse is a rebranding company that handles the full transition, from strategy and positioning through to visual identity, guidelines, and rollout across every touchpoint. Everything happens under one roof in Los Angeles, with the same team seeing the work through from the first discovery call to the moment the new brand goes live.
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Our Rebranding Services
A rebrand is not a menu of separate services. It is one connected transition, and the pieces below are the components that make it work together rather than fall out of sync.
Before any design begins, we reassess what the brand stands for, who it serves, how it is positioned against competitors, and how it talks. This is where the reason for the rebrand becomes direction, and where updated messaging and voice are shaped alongside positioning, so every visual decision later has a foundation to build on.
A new logo built around the updated strategy, redrawn from scratch rather than tweaked from the existing mark. Every choice reflects where the brand is headed rather than where it came from, from the form and weight through to color and proportion. Explore our full logo design services.
The color palette, typography, imagery style, and wider visual language that surrounds the new logo. Designed so every asset the brand produces afterward looks like part of one identity rather than a collection of disconnected pieces.
The document that turns the new identity from a set of files into a system. It defines how the logo is used, how colors and typography work together, what tone the messaging takes, and what should never happen with the brand. Without this, the rebrand unravels six months after launch.
Coordinating the new identity across every place the brand shows up, including website rebranding, signage, social, marketing materials, packaging where applicable, and internal assets, so the launch happens together rather than in fragments over weeks. Explore our custom web design services.
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Featured Rebranding Projects
Our Rebranding Process
No visual work happens until we understand why the rebrand is happening, what the current brand has earned, and where it needs to go. Every design decision that follows is grounded in strategy rather than instinct, which is what separates a rebrand from a logo swap.
Strategy, identity design, guidelines, web design, development, and marketing all happen with the same team. The new brand launches across every touchpoint as one coordinated effort, not stitched together from separate vendors working from different files.
A rebrand should build on the equity you have already earned, not erase it. We plan for existing customer recognition, search rankings, and brand associations so the transition strengthens the business rather than starting it over.
You work directly with the strategists and designers doing the work, not through an account manager translating between you and someone you never meet. The same team owns your rebrand from first discovery call to launch and beyond.
A rebrand is not finished when the guidelines document is delivered. We stay involved as the new brand shows up in real applications, available for the new asset requests, extensions of the system, and questions that only surface once the identity is live in the world.
Why Choose Striped Horse as Your Rebranding Agency
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