HelloFunding
Business Funding Website
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Scope of Project
We partnered with the team to design the brand and website, building a credible, conversion-focused experience with a full client intake system that qualifies prospective borrowers through a multi-step flow and sends their information directly into Salesforce.
The Challenge
Our Approach
The Result
A fully launched website that gives HelloFunding a national presence and a working lead pipeline from day one. The site qualifies leads in under a minute, feeds them directly into the team's Salesforce pipeline, and builds the kind of trust financial services audiences expect.
Highlights of what we designed and built:
- Full client intake system with a five-step qualification flow and conditional logic based on funding amount, time in business, revenue, and credit score.
- Direct Salesforce integration that pushes every qualified lead into the client's pipeline in real time.
- Modular funding products section with reusable card components the team can edit in Webflow without touching code.
- Comparison module that contrasts HelloFunding against traditional lenders side by side.
- Trust components woven throughout, including security badges, memberships, press logos, and a Webflow CMS-powered testimonial carousel.
- Resource hub with a tabbed layout covering FAQ, educational content, glossary, and press releases.
- Performant Webflow build with custom animations, a video hero, mobile-optimized layouts, and built-in accessibility.
Together, the brand and the website position HelloFunding as a credible, modern alternative to traditional bank lending, and give the team infrastructure they can scale on as the business grows.
The work
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WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
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