Striped Horse

Web Design and Development for SaaS Companies

Most SaaS companies outgrow their website before they outgrow their product. You need a site that explains what you do in seconds, moves visitors toward a demo or signup, and holds up as you scale. Striped Horse builds that with brand, design, development, and marketing handled by one team from day one.
We work with early-stage startups and growth-stage SaaS companies that need more than a pretty website. We build the whole digital presence.

What We Do for SaaS Companies

Most SaaS companies end up with a branding agency that does not understand software, a web design team that does not think about conversion, and a marketing vendor that inherited a site they did not build. Nothing connects. Striped Horse works differently. From branding and design to web development and marketing, everything happens under one roof, so your entire digital presence is built to work as a system.

SaaS Branding

Your brand is how a visitor decides whether your product is worth five more seconds of their time. We build SaaS brands that communicate credibility and clarity instantly, including visual identity, messaging, positioning, and brand guidelines built specifically for software companies competing in crowded markets.

SaaS Website Design

We design SaaS websites that do one thing above all else: make your product easy to understand and impossible to ignore. Clean layouts, clear value propositions, and conversion-focused UX built to move visitors from curious to signed up.

SaaS Website Development

Built on Webflow, WordPress, or the platform that fits your team. We develop fast, scalable SaaS websites with clean code, CMS setup, and integrations that let your marketing team move quickly without waiting on developers.

UI/UX Design

Complex software should feel simple from the outside. We design interfaces and user flows that reduce cognitive load, surface your product's value at every stage, and make the path to conversion obvious whether your motion is self-serve, sales-led, or product-led.

Conversion Rate Optimization

Getting visitors to your site is only half the job. We analyze user behavior, identify where prospects drop off, and optimize your trial pages, demo request flows, and pricing pages to turn more of your existing traffic into qualified leads and signups.

Digital Marketing

Traffic without conversion is just noise. Our digital marketing team builds SEO, PPC, and content strategies around the way B2B SaaS buyers actually research and evaluate tools - longer consideration cycles, multiple stakeholders, and high-intent signals that need to be met with the right message at the right moment.

Brands we've built for

Design and Development Under One Roof

Your design and your code are built together by the same team. No vendor juggling, no miscommunication, no brand inconsistencies between the mockup and final build.

Built for Software Teams That Move Fast

SaaS products evolve fast. We build websites that are modular, easy to update, and structured so your marketing team can move quickly without pulling in a developer every time a page needs to change.

We Know How SaaS Buyers Think

We understand product-led growth, self-serve funnels, demo request flows, and the challenge of explaining complex software simply. We do not need to be educated on your industry before we can start adding value.

Built to Convert From Day One

We come from a marketing background and it shows. Every layout, every user flow, and every call to action is built to turn the right visitors into trials, demos, and signups.

Multi-Platform Expertise

Fluent across Webflow, WordPress, Drupal, and more. For most SaaS companies, Webflow is the right choice because it is fast to build, easy to manage, and built for marketing teams that need to move. We recommend what fits your product, not what is easiest for us.

We Stay After Launch

We stick around after go-live with ongoing support for updates, optimizations, and new features. As your product grows and your messaging evolves, your website evolves with it.

Let’s Get Started

Why SaaS Companies Choose Striped Horse

Our SaaS Web Design and Development Process

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01.
Discovery and Strategy
We start by learning your product, your audience, and your growth goals. That means understanding your go-to-market motion, your ideal customer profile, and what your site needs to do - whether that means driving trial signups, demo requests, or inbound leads. This stage sets the foundation for everything that follows.
02.
Design and Prototyping
We build wireframes and visual mockups before a single line of code is written. You review and approve the design at every stage so there are no surprises when development begins. Every layout decision is made with your buyer and your conversion goals in mind.
03.
Development and QA
Your site is built on the platform that fits your team and your roadmap, most often Webflow for SaaS companies that need speed, flexibility, and a CMS their marketing team can actually use. We write clean, scalable code and test thoroughly across devices and browsers before anything goes live.
04.
Launch
Once everything passes QA and you give the green light, we handle the full launch. Clean handoff, zero downtime, and everything configured correctly from day one, so your site performs the way it should from the first visit.
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Ongoing Support
We stay on after launch for updates, optimizations, and new features. As your product grows and your messaging evolves, your website evolves with it. No starting over with someone new every time something needs to change.

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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FAQs About SaaS Website Design

What platform do you build SaaS websites on?
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Do you handle branding as well as the website?
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Striped Horse