Striped Horse

DGTL Agency

DGTL

Scope of Project

ABOUT THE PROJECT

Based on the existing brand guidelines, a complete website redesign for the DTGL agency. Finding a way to display a lot of information in an easy-to-digest form.

Transformation

Before

The previous site was built on a basic WordPress theme with cluttered navigation, inconsistent product presentation across 10 categories, and a checkout experience that wasn't optimized for conversion. The design didn't reflect the quality or story behind the brand.

After

A clean, fully redesigned eCommerce site with intuitive category navigation across 10 product lines, consistent product page layouts, mobile-optimized design, and a streamlined checkout. The brand story and founder background are now clearly communicated from the first scroll.

The Challenge
Our Approach

The Result

XO Baking Co launched with a website that finally matched the quality of the brand. The new site gives customers a clean, confident shopping experience from first visit to checkout, with a consistent visual identity that reflects the care that goes into every product.

200%

Improvement in conversion rate following the new landing page design

The work

Striped Horse Digital did an amazing job with our website project! Super flexible and communicative, I would 100% work with them again on any site project of any scale

Ashley Lachterman

VP, DGTL Agency

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
View More Reviews

DGTL Agency

Client
DGTL
Service
Web Design
Web Development
Date
January 2021
About The Project
Based on the existing brand guidelines, a complete website redesign for the DTGL agency. Finding a way to display a lot of information in an easy-to-digest form.

Client's Problem

The client needed a brand-new-looking website in a short period. They needed a web design company to:

  • Update the visual content and improve branding
  • Touch up the navigation and make the website more accessible
  • Tweak the website elements that ensure that everything is easy to find
  • Make sure that the design looks appealing on all screen types/sizes
  • Ensure that all pages are correctly optimized and can rank for their keywords

While all of the client's changes were reasonable, the timeframe they needed to have them done was the problem. They needed the project done in no longer than a month. However, the average turnout time for a professional website in 2022 is 60 days.

No items found.

How Stripped Horse Digital Helped

After a long talk with the founders of DGTL, we received the brief and expectations. The project aimed to update the website's look, rebuild the information architecture, and make the presentation more attractive. We only had 30 days to deliver.

We started by dividing the project into three phases:

  • The research phase: Reserved for research and ideation
  • The design phase: In which we performed prototyping and testing
  • The final phase: Finishing the visual design and handing off the product

After each design decision, our team had an in-depth discussion over it. Then, each team member gave their suggestions on what they thought would look best. That allowed for a well-rounded and objective final product.

No items found.

The Result

Our team delivered a fully functioning website that the client was happy with by following an agile project management framework. The website had all the updated visuals, information architecture, and design elements that the client had asked for. 

In addition, we managed to:

  • Make the website responsive so that it can be easily viewed on all devices
  • Ensure that the website was cross-browser compatible
  • Optimize the website for speed

All of this was achieved in half-time usually needed for the job. The client was happy with the result and has expressed a desire to work with our team on other projects in the future.

No items found.

Striped Horse Digital did an amazing job with our website project! Super flexible and communicative, I would 100% work with them again on any site project of any scale

Ashley Lachterman
VP, DGTL Agency
scroll
Striped Horse