Website Redesign Services

An outdated website costs you more than you think. Every day it stays live, you are losing traffic, credibility, and leads to competitors with sharper, faster, better-converting sites. Striped Horse redesigns websites strategically, not just cosmetically, so what you launch actually moves the business forward.
We approach every redesign with business outcomes in mind, not just visual refresh. SEO and traffic are protected through migration, design and development happen under one roof, and every decision is shaped around how your visitors behave today and what you need them to do tomorrow.

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Brands we've built for

Our Web Redesign Services

From a full rebuild to a targeted refresh, we cover every kind of redesign. Whether your site needs a complete overhaul or just a strategic tune-up, our website redesign services are built around what your business actually needs.

Full Website Redesign

A complete reimagining of your site from the ground up. We rework strategy, structure, design, content, and development to deliver a website that reflects where your business is today and where you want it to go. Best for brands whose current site no longer represents the company they have become.

Website Refresh

Not every site needs a full rebuild. If the foundation is solid but the design feels dated, we modernize the visuals, sharpen the messaging, and tighten the user experience without rebuilding everything underneath. Faster, lighter, and more cost-effective than a full redesign.

Ecommerce Website Redesign

For online stores, every detail of the experience affects revenue. We redesign product pages, category structures, checkout flows, and mobile experiences with conversion in mind, so visitors are guided smoothly from browse to buy with less friction at every step.

B2B Website Redesign

B2B buyers behave differently. They research longer, involve more decision makers, and expect substance over flash. We redesign B2B sites to support complex sales cycles, with clear messaging, well-mapped user journeys, and lead capture built into the flow.

Platform Migration & Replatforming

Moving from WordPress to Webflow, Squarespace to Shopify, or any other combination? We handle the full migration, redesigning along the way so your new site is not just a port of the old one. SEO, content, and structure are preserved and optimized through the move.

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Gallaudet University

A large-scale university website overhaul delivered in under two months.

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Charlene Li

A sharp personal brand website for a New York Times bestselling author and business strategist.

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Vaunt Fitness

An energetic, conversion-driven website built to get visitors off the page and into the gym.

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Featured Website Redesign Projects

Our Website Redesign Process

01.

Audit & Discovery

We start by understanding what your current site is doing well and where it is falling short. Through analytics review, UX audit, stakeholder interviews, and user research, we identify the gaps, opportunities, and priorities that will shape the redesign.

02.

Strategy & Sitemap

With insight in hand, we rethink the structure of your site from the ground up. We map content hierarchy, user flows, and key conversion paths, then build a sitemap that supports your business goals and the way your audience actually navigates.

03.

Design & Wireframing

We wireframe each key page to lock in layout and flow, then move into visual design where your brand comes to life on screen. You see and sign off on the work at every stage, so by the time we move to development, the design is settled.

04.

Development & SEO Migration

This is where most redesigns lose rankings. We do not. Our developers build the site clean and fast, and we preserve SEO equity through careful redirect mapping, schema migration, content audits, and core web vitals optimization. Your traffic stays protected.

05.

Launch & Optimization

We launch with full QA, monitor performance closely in the first weeks, and stay involved after go-live with optimization, support, and improvements as real data comes in. A redesign is not the end of the relationship, it is the start of the next phase.

Design and Development Under One Roof

Our designers and developers work side by side from day one, so every design we deliver is buildable, and every build stays faithful to the design.

SEO and Traffic Preserved Through Every Redesign

Losing rankings during a redesign is the most common nightmare we see, and it does not have to happen. We protect SEO equity through careful redirect mapping, content audits, and technical migration done right.

WordPress experts, not generalists

We build in WordPress every day. Custom themes, purpose-built plugins, performance optimization and CMS configuration - we know the platform inside out and build to its strengths, not around its limitations.

Built to Convert From Day OnE

We do not treat conversion as a bolt-on. Every redesign is shaped around the actions you need users to take, from the first wireframe to the final interaction.

Multi-Platform Expertise

We design and rebuild across WordPress, Webflow, Shopify, Drupal, and custom platforms, so whatever stack you are moving to or from, we have done it before.

Deep Industry Experience

We have redesigned websites for healthcare, finance, SaaS, education, ecommerce, law, and beyond, so we walk into your project already understanding your space.

A Track Record With World Class Brands

From early stage startups to companies like Petco, Stanford, Cisco Meraki, and Johnson & Johnson, we have delivered redesigns that perform at every scale.

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Why Choose Striped Horse as Your Website Redesign Agency

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman

Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino

Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon

Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza

Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan

League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc

Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner

CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb

Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel

Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal

Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles

Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull

Blakely Hull, Realtor

Work with us

Website Redesign Services

LET’S GET STARTED

Our Web Redesign Services

Featured Website Redesign Projects

Our Website Redesign Process

Why Choose Striped Horse as Your Website Redesign Agency

WHAT OUR CLIENTS SAY

Website Redesign Services FAQs