Striped Horse

Web Design and Development for Solar Companies

Most solar company websites look like every other contractor on the block. Generic templates, stock photos, and copy that could belong to anyone. In an industry where you are asking homeowners and businesses to make a significant financial decision, your website needs to do more than exist. It needs to build trust, communicate your expertise, and turn visitors into qualified leads.
Striped Horse handles brand, design, development, and marketing under one roof so your solar company stands out before a competitor gets the chance.

What We Do for Solar Companies

Most solar websites were built to check a box, not win customers. The design is generic, the brand is forgettable, and the messaging sounds like every other installer in the market. In an industry growing as fast as solar, that is a problem. Striped Horse builds solar company websites that look as credible as the work you do, generate the leads your sales team needs, and set you apart from every competitor running the same template.

Solar Branding

Your brand is what makes a homeowner or business owner choose you over the three other quotes they are getting. We build solar brands that communicate professionalism, trust, and expertise at a glance - visual identity, messaging, positioning, and brand guidelines built for solar companies that want to be seen as the premium choice in their market.

Solar Energy Website Design

We design solar websites that explain your services clearly, build credibility fast, and move visitors toward a quote or consultation. Clean layouts, strong visual storytelling, and conversion focused design built around how solar buyers actually research and make decisions.

Web Development for Solar Companies

Every solar website we build is custom, fast, and built to perform. We develop on WordPress, Webflow, or the platform that fits your business, with CMS setup that lets your team update content, add case studies, and manage service area pages without needing a developer.

UI/UX Design

Solar is a considered purchase. Visitors spend time on your site weighing options, reading reviews, and looking for reasons to trust you. We design user experiences that answer the right questions at the right moment and make the path to getting a quote as frictionless as possible.

Digital Marketing

A great solar website needs the right traffic to perform. Our digital marketing team builds local SEO strategies, Google Ads campaigns, and content marketing programs built around how homeowners and commercial buyers search for solar solutions in your market.

Brands we've built for

Brand and Website Built Together

Most solar companies have a website but no real brand. We build both together so your visual identity, your messaging, and your site experience tell a consistent story that makes you the obvious choice before a competitor gets a look in.

We Understand How Solar Buyers Think

Solar is a high consideration purchase. Buyers research for weeks, compare multiple companies, and look for every reason to trust or doubt you. We design websites around that buying journey, putting the right information in the right place to build confidence at every stage.

Built for Every Type of Solar Business

From residential installers and commercial solar developers to solar manufacturers and clean energy startups, we design around what your specific business needs to accomplish online. No templates, no one-size-fits-all approach.

Built to Convert From Day One

We come from a marketing background and it shows. Every layout, every user flow, and every call to action is built to turn visitors into quote requests, consultation bookings, and qualified leads.

Multi-Platform Expertise

Fluent across WordPress, Webflow, Drupal, and more. We recommend the platform that fits how your team works and how your business scales, not the one that is easiest for us to build on.

We Stay After Launch

We stick around after launch for updates, new service area pages, campaign landing pages, and anything else your solar business needs as it grows into new markets.

Let’s Get Started

Why Solar Companies Choose Striped Horse

Our Solar Web Design and Development Process

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01.
Discovery and Strategy
We start by learning your solar business, your audience, and your goals. That means understanding whether you serve residential or commercial clients, which markets you operate in, what sets you apart from other installers, and what your website needs to do to support your sales team. This stage sets the foundation for everything that follows.
02.
Design and Prototyping
We build wireframes and visual mockups before a single line of code is written. Every design decision is made with your buyer in mind, from how you present your services and credentials to how you capture quote requests and consultation bookings. You review and approve at every stage so there are no surprises.
03.
Development and QA
Your site is built on the platform that fits your business. We handle service area pages, project galleries, lead capture forms, and any custom functionality your solar company needs. We test thoroughly across devices and browsers before anything goes live, with particular attention to mobile since most solar buyers research on their phones.
04.
Launch
Once everything passes QA and you give the green light, we handle the full launch. Clean handoff, zero downtime, and everything configured correctly from day one so your site starts generating leads immediately.
05.
Ongoing Support
We stay on after launch for new service area pages, seasonal campaign landing pages, content updates, and anything else your solar business needs as you grow into new markets.

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman
Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino
Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon
Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza
Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan
League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc
Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner
CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb
Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel
Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal
Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles
Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull
Blakely Hull, Realtor
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FAQs About Real Estate Website Design

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Striped Horse