Web Design and Development for Manufacturing Companies
Most manufacturing websites were built to check a box. They list products, display certifications, and provide a contact form, but they do not communicate why a buyer should choose you over a competitor with the same capabilities. In an industry where 78 percent of B2B buyers research manufacturers online before making contact, your website is your first and most important sales tool.
Striped Horse builds manufacturing websites that communicate your expertise clearly, generate qualified RFQs, and make the right buyers take notice.
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What We Do for Manufacturing Companies
Most manufacturing websites were designed to exist, not to perform. The product pages are dense with specs but light on clarity, the brand looks like it has not been touched since 2012, and there is no clear path for a procurement manager or engineer to take the next step. Striped Horse builds manufacturing websites that serve every stakeholder in the buying process, from the engineer evaluating technical capabilities to the executive signing off on the vendor decision.
Manufacturing Website Design
Manufacturing Web Development
Branding for Manufacturers
UI/UX Design
Digital Marketing
Brands we've built for
Manufacturing purchases involve multiple decision makers researching online before anyone picks up the phone. We design websites that serve engineers, procurement teams, and executives simultaneously, giving each the information they need to move forward without making the site feel overwhelming.
Most manufacturers compete on capabilities but look identical online. We build brand and website together so your visual identity, your messaging, and your site experience communicate precision, reliability, and expertise before a buyer reads a single specification.
Every layout and user flow is designed around one goal: getting qualified buyers to submit an RFQ or make contact. Clear capability presentations, strategic call to action placement, and friction-free inquiry forms built specifically for industrial buying behavior.
Manufacturing purchases do not happen overnight. Buyers research for weeks, compare multiple vendors, and require confidence at every stage before committing. We design websites that keep your company credible and top of mind throughout that process, from the first visit to the final vendor decision.
Fluent across WordPress, Webflow, Drupal, and more. We recommend the platform that fits how your team manages product catalogs, technical documentation, and content updates, not what is easiest for us to build on.
We stick around after go-live with ongoing support for product updates, new capability pages, campaign landing pages, and anything else your business needs as your manufacturing operations grow.
Why Manufacturing Companies Choose Striped Horse
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
FAQs About Manufacturing Website Design
