Hotel Website Design and Development Solutions
Every night a guest books through an OTA instead of your website, you pay a commission that should have stayed in your pocket. The fix is not just a better booking engine. It is a website that makes your property feel so compelling, so trustworthy, and so distinctly yours that guests want to book direct.
Striped Horse handles brand, design, development, and marketing under one roof so your hotel's digital presence works as hard as your team does.
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What We Do for Hotels and Hospitality Brands
Most hotel websites were built to look presentable, not to drive direct bookings. The photography is generic, the brand feels borrowed from a template, and the booking flow sends guests straight to an OTA. In an industry where every direct booking saves you 15 to 25 percent in commission, your website is your most important revenue tool. Striped Horse builds hotel websites that make guests want to book with you directly, by making your property feel extraordinary before they ever check in.
Hotel Branding
Hotel Web Design
Hotel Website Development
UI/UX Design
Digital Marketing
Brands we've built for
Your hotel's brand and website should feel like the same place. We design both together so the visual identity, the photography direction, the messaging, and the site experience all tell one consistent story from the first Google search to the booking confirmation.
Guests do not book the cheapest option. They book the property that made them feel something. We design hotel websites around the emotional and practical journey a traveler goes through before committing to a stay, putting the right content in the right place to build desire and trust at every stage.
Every design decision we make is aimed at keeping guests on your site and booking directly. Clear booking flows, compelling room presentations, and trust signals that reduce hesitation at the exact moment a guest is closest to converting.
Independent hotels and boutique properties cannot compete with chains on loyalty points or marketing budgets. They win on character, atmosphere, and experience. We build websites that make those qualities shine through so the right guests find you and choose you.
Fluent across WordPress, Webflow, Drupal, and more. We recommend the platform that fits how your team manages content and how your property scales, not what is easiest for us to build on.
We stick around after go-live with ongoing support for seasonal updates, new room pages, special offers, and anything else your property needs throughout the year.
Why Hotels and Hospitality Brands Choose Striped Horse
WHAT OUR CLIENTS SAY
"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"
"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."
I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.
“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"
“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”
“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”
“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”
"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."
"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."
"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"
"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."
"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"
FAQs About Hotel Website Design
