Can you integrate booking and membership systems?

Yes. We integrate your website with whichever booking and membership platform your studio already uses, or help you choose one if you are still deciding. The booking flow is designed to keep prospects on your site and complete the signup directly, rather than sending them to a third-party page mid-decision.

Do you build for single locations or multi-location gyms?

Both. For multi-location studios and gym chains, we build sites with location-specific pages, individual class schedules for each location, and clear geographic targeting so members can find the right location without friction. Single-location studios receive a cleaner, more focused build.

How do you design fitness websites to convert visitors into members?

We design around the specific moments when prospects hesitate, including pricing, commitment length, and what a first class actually feels like. Membership comparison tables, trial offer pages, clear cancellation policies, and prominent trial signup flows all help reduce hesitation. Every design decision is made with trial signups and membership conversions as the goal, not just aesthetics.

Do you work with personal trainers and boutique studios as well as gyms?

Yes. Personal trainers, boutique yoga and Pilates studios, CrossFit boxes, and independent coaches need different things than a multi-location gym, but the fundamentals remain the same: a compelling brand, clear positioning, and a simple path from initial interest to a first session or class.

Can you handle the e-commerce side too, for merch, apparel, or digital programs?

Yes. We build fitness websites on Shopify when merchandise or digital programs are a significant part of the business. We can also integrate a Shopify storefront into a WordPress or Webflow site when memberships are the primary business and merchandise is secondary.

Will our team be able to update class schedules and promo pages after launch?

Yes. We build with your internal team in mind, so staff can update class times, add promotional banners for New Year and summer campaigns, publish blog content, and refresh membership offers without needing a developer for routine changes.

How long does a fitness website project take?

Most projects take between 8 and 12 weeks, depending on the scope, number of locations, and any required booking system or membership platform integrations. We provide a clear timeline upfront and keep you updated at every milestone.

Fitness Website Design and Development

Fitness businesses live or die on membership signups, and most fitness websites are not built to earn them. Generic templates, weak brand identity, and clunky booking flows lose the exact prospects your marketing worked hard to bring in.
Striped Horse is a fitness web design agency that brings branding, design, development, and marketing under one roof. We build conversion-focused websites that turn interest into trial signups and paying members instead of losing prospects at the last click.

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Fitness Website Design Services for Gyms and Studios

A fitness website has one job, which is to turn interest into members. That means a brand that feels like the experience of walking into your gym, a design that answers questions before prospects ask them, and a booking flow that does not lose them at the last click. We handle brand, design, development, and marketing together so every part of your website is pulling in the same direction.

Fitness Branding

Your brand is what makes a prospect walk past three closer gyms to get to yours. We build fitness brands that communicate your training philosophy, community, and energy at a glance. Visual identity, photography direction, tone of voice, and brand guidelines built for gyms and studios that want to be chosen, not settled for.

Website Design

Our gym website design approach makes your business feel premium, credible, and worth committing to. Class schedules that are easy to scan, membership pages that answer objections before prospects ask them, and trial signup flows built to convert first-time visitors into first-time members.

Website Development

Our fitness website development services cover WordPress, Webflow, Shopify, and other platforms depending on what your business needs. We handle booking system integrations with Mindbody, ClassPass, Glofox, Zen Planner, or whatever platform you run on, plus CMS setup, member portals, and any custom functionality your team needs.

Booking and Membership System Integrations

Most fitness websites either bolt on a Mindbody widget that clashes with the design or send members off-site to book, breaking the flow at the exact moment they are ready to commit. We integrate Mindbody, ClassPass, Glofox, Zen Planner, or whatever platform you run on so the booking experience feels native to your site, not glued on.

UI/UX Design

Prospects decide whether to try a class in under a minute of landing on your site. We design user experiences that answer the three questions every prospect has, which are what is it, is it for me, and how do I try it, as quickly and clearly as possible.

Digital Marketing

Filling classes and signing memberships takes more than a good site. Our digital marketing team runs local SEO, paid social, and Google Ads campaigns built around how fitness prospects actually search, compare, and choose where to work out.

Brands we've built for

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Vaunt Fitness

A bold, high-energy website for a boutique fitness studio, built to drive trial signups and grow memberships.

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Featured Fitness Website Design Projects

Brand and Website Built Together

Your brand and your website should feel like the same place. We design both in the same room so the visual identity, the photography, the messaging, and the site experience all tell one consistent story from the first Google search to the class booking confirmation. No vendor coordination, no seams between what a prospect sees on Instagram and what they see when they land on your homepage.

Built to Convert Visitors Into Members

Every design decision we make is aimed at one thing, which is turning interest into paying members. Membership pages that pre-empt the pricing question. Trial signup flows that reduce friction at the moment prospects are most likely to bounce. Booking flows built to close, not just to function. We come from a marketing background and every layout reflects that.

We Understand Recurring Revenue Businesses

Fitness is not a one-time purchase business. It runs on memberships, class packs, and retention, which means the math behind your website is different from an e-commerce site or a service business. We design with lifetime value in mind, not just the first click, so your site works as hard for member retention as it does for new signups.

Booking System Fluency

We work with Mindbody, ClassPass, Glofox, Zen Planner, and every other major booking and membership platform. Integrations feel native to your site, not bolted on. If you are still choosing a platform, we help you pick the right one based on how your studio actually runs, not what is easiest for us to build on.

Local SEO Built In From Day One

Most of your future members are searching for a gym or studio within a few miles of your location, and the first three results get the vast majority of the clicks. We build fitness websites with local SEO baked into the foundation, from Google Business Profile setup to location-specific pages for multi-studio operators, so you actually show up when it matters.

We Stay After Launch

Fitness businesses evolve constantly. New class formats launch, seasonal challenges kick off, promo pages need to go up for New Year and summer campaigns. We stay on after launch to keep your site working as hard as your studio does, so your website always reflects the best and most current version of your business.

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Why Fitness Businesses Choose Striped Horse

Our Fitness Website Design and Development Process

01.

Discovery and Strategy

We start by learning your studio, your members, and your goals. That means understanding your training philosophy, your competitive set, who your ideal member is, and what your website needs to do to grow the business. Class capacity, membership pricing, trial offer strategy, and revenue targets all come up in this stage. This is the foundation everything else is built on.

02.

Design and Prototyping

We build wireframes and visual mockups before a single line of code is written. For fitness that means designing around your photography, your class schedule structure, your brand personality, and the exact moments in the journey where prospects hesitate. You review and approve at every stage, so nothing is a surprise when the build starts.

03.

Development and QA

Your site is built on the platform that fits your studio best, whether that is WordPress, Webflow, Shopify, or something else. We handle booking system integrations, member portals, class schedule feeds, and any custom functionality your business needs. Every site is tested thoroughly across devices and browsers before launch, with particular attention to mobile since that is where most prospects browse and book.

04.

Launch

Once everything passes QA and you give the green light, we handle the full launch. Clean handoff, zero downtime, and everything configured correctly from day one. Your booking system, tracking pixels, and marketing integrations all work from the moment your site goes live, so you never lose a signup to a broken connection.

05.

Ongoing Support

We stay on after launch for seasonal challenges, new class launches, promo pages for New Year and summer campaigns, and anything else your studio needs throughout the year. Your website stays current so it always reflects the best version of your business, and you never have to hire another developer just to make a routine update.

WHAT OUR CLIENTS SAY

"They're great in every category, and not only the work they do is great, but they are very accommodating and communicative. I was very fortunate to have Danielle leading the web development team-- it was no easy task to take over a year-long project along with a bunch of new devs to work with into a working product in less than two months' time. One of the challenging project-wise for our university website project and she got the team doing good work and managed to get where we need to be. I will continue to work with her!"

Bryce Chapman

Marketing Communications Director, Gallaudet University

"They helped to make our website redesign a success. Danielle was a very quick communicator and patient with our team throughout the entire process. She was knowledgeable and always able to clearly answer my (many!) questions. Our team is very happy with the outcome of our new website. I would recommend Striped Horse to anyone looking for web design services."

Whitney Novellino

Director of Marketing, Magview

I can't say enough good things about working with the Striped Horse team in designing a new website for our Center at Stanford. They were fantastic -- really responsive, creative and solutions-oriented, hard-working and on-the-ball in all aspects of managing and executing a complex project like this. Their rates are quite reasonable given the incredible value you get from the work. And the outcomes are terrific - they created a great-looking, user-friendly site designed to optimize for our goals. My strong recommendation is: do not delay, and try to get the Striped Horse team to work with you on your project! You can't do better, and you won't regret it.

Jason Solomon

Executive Director, Stanford Center on the Legal Profession

“They ask all the right questions, understand the requirements and put forth their excellent design skills and problem solving to deliver above expectations. Would be thrilled to work with them again!"

Bianca Penaloza

Pledge 1%

“Danielle was fantastic. Quality, knowledge, customer service and communication exceeded expectations. I would recommend her in a heartbeat and will be using her again at some point in the future.”

Maxwell Hogan

League Commish

“They produced a beautiful landing page, were very quick to respond and really made the whole process very simple. They will be re-doing my entire website shortly. You won't be disappointed when you hire them.”

Joshua Johnsonc

Paul L. Johnson Interiors inc.

“The team did everything wonderfully!! Talented and creative professionals, exceptional communicators and efficiently worked, I really hope to engage with them again.”

Charlie Skinner

CEO, EMSI

"The team rocks! They're super efficient and gets things done, is highly knowledgeable, and taught me quite a lot about the process of building my site. I'd recommend them to anyone in a heartbeat."

Alec Holcomb

Owner, AlecHolcomb.com

"The team is amazing. Filled with visionaries and helped problem solve for all our our company needs. Will definitely use them again."

Nirav Patel

Owner, Complete Balance Solutions

"They have a can-do attitude that makes the process much easier & effective, it was a pleasure to get quick responses and support for all our issues and needed changes to the new website. I will definitely approach again in our next project!"

Yoni Eyal

Sequoia Life Settlements

"The team delivered a fantastic design. The designs not only looked good but they actually performed well. They produced tangible results (ie. more conversions)."

Devon Charles

Lead Marketer, Bluebearry

"Amazing in every sense! Worked with me to get exactly what I wanted, even when I changed my mind; was patient; took initiative; was creative. The list goes on and on. I will definitely hire again for future needs!"

Blakely Hull

Blakely Hull, Realtor

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